Geiger, Lewiston, Maine, announced that its U.K. distributor GeigerBTC has expanded its team. Laura Brannan has taken on the role of supplier relationship manager at GeigerBTC and will be working closely with Jason Darbyshire, who joined the company as marketing director in 2018. “We have great suppliers who give us amazing support, and with Laura…
Read MoreKylie Jenner, the world’s youngest self-made billionaire, has really made a name for herself. Her latest venture? An apparel collaboration with Adidas in support of her make-up line. While the collection doesn’t feature any of her lip kit branding—it’s more of a “theme” playing off the colors—it’s still doing some heavy lifting to promote her make-up line and her own personal brand…
Read MoreNo matter the endeavor, anyone who is looking to attract long-term attention must specialize in convenience. Thanks to its 1 billion active monthly users, Instagram has come to enhance its plans to land more of that engrossed pull, with Promo Marketing last year having taken a late-summer look at the site’s growing reliance on e-commerce…
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Drum-Line, Stuttgart, Ark., has entered into an agreement to acquire Elliott Calendar Company, also known as Hour Glass Line, based in Coshocton, Ohio. Amberlea Barnes, Drum-Line CEO, said Elliott Calendar’s production and customer service will be moved to Drum-Line’s factory, and that the consolidation should be complete by end of April. Most Hour Glass calendar…
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Sometimes you just have to bet on yourself. That can mean taking a stronger approach to your self-promotion, or it could mean having the courage to make a big change in your professional career. Keith Wilson, sales partner…
Read MoreA good rule of thumb when designing a creative promotional campaign is “don’t get in the way of and anger an entire city’s bicycle community, especially when that city is kind of known for getting angry about things.” Naked Grouse, a brand of Scotch whiskey, didn’t abide by that rule when it chained bicycles that…
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BIC Graphic North America, Clearwater, Fla., announced a new and exclusive partnership with Osprey. For more than 40 years, Osprey has created innovative and durable carrying products. “I’m proud to partner with Osprey because they truly stand behind the quality of their packs with the All Mighty…
Read MoreHe might have been “The King of Pop” when he topped the charts, but the posthumous press that Michael Jackson has received over the contents of the “Leaving Neverland” documentary is proving a royal pain to his legacy. While the public is pondering the lasting impressions it will associate with the singer based on the…
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To me, it seems like many people choose to stay behind their desks all day because they are too proud to call prospects for appointments. That’s a real bad place to be proud. Too proud to pick up the phone and try to make an appointment, too proud to listen to suppliers that want to…
Read MoreFyre Festival was a complete failure almost from the jump. The most successful thing it did was birth two very good documentaries that are available on Netflix and Hulu. If you haven’t taken the time to see either one, here’s the quick version: A rich “entrepreneur” named Billy McFarland teamed up with rapper Ja Rule…
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