Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
Read More2025 State of the Industry: Buyer Preferences
Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Read MoreCounselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.
Read MoreUnderstanding QuickBooks Enterprise Subscriptions
Can I purchase a QuickBooks Enterprise subscription if I’m not already on an older Premier version or enrolled in a subscription?
Read MoreAre You a Printer or a Technology Company That Prints?
If you’re in the printing industry today, you’re really a technology business that happens to put ink and toner on substrates.
Read MoreEveren Brown Reflects on 50 Years in Promo (With More To Come)
The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.
Read MoreThe Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we’ve got your golden ticket to promo sales. Find out everything you need to know to sell commemorative metal tickets: a unique, premium product that’s made in the USA and will last a lifetime.
Read More2025 Counselor State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Read MoreASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
Read MoreTrump Ends ‘De Minimis’ Exemption With Executive Order
The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.
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