As of Wednesday, the image was still being used in Tesla’s cars. Edwards reportedly intends to continue with his efforts to reach out to Musk, though no lawsuit has yet been filed. For him, it’s all about making sure that artists get paid for their work, especially in cases where corporations insist on using their designs without permission…
Read MoreGeiger’s Dale Denham Talks 2018 #Online18, Promo’s Top Influencers, Secrets to Social Media Success
Dale Denham’s 2018 #Online18, the annual list of the promotional products industry’s top social media influencers, launched last week. It’s one of our favorite stories of the year, so we invited Dale, who moonlights as Geiger’s chief information officer when he’s not blogging for Promo Marketing, to give us a behind the scenes look at…
Read MoreBobblehead for Phillips’-Brand Laxatives Leads to Lawsuit for Bayer
The lawsuit, which was filed by lawyer Steven Mintz in Manhattan Supreme Court, seeks $500,000 from Bayer for the reason that, according to the filing, the company “unilaterally continued to use the commercials on its website without plaintiff’s consent or permission through April 20, 2018…”
Read MoreVernon Company Appoints Elscott as Director of Corporate Programs
The Vernon Company, Newton, Iowa, announced that effective July 1, Sharla Elscott has been appointed to the position of director of corporate programs. In this newly created position, Elscott will continue to be an integral part of the sales and marketing team, where she will be responsible for helping…
Read MoreAmazon Is Expanding Its On-Demand Merchandise Service
Amazon’s presence on the periphery of the promotional products industry has been known for a while, and it’s grouped in with the likes of CafePress, Redbubble and Custom Ink (among others) who are adopting the direct-to-consumer model of custom products sales. To say that Amazon is now a competitor is old news. However, the extent…
Read MoreAmazon Seeks Apparel Domination With Fourth Private Label
It’s been awhile since we’ve covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today’s news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…
Read MoreThe ‘Netflix of Apparel’? Subscription Clothing Company Stitch Fix Now Worth $2B
Subscription services are making huge waves among consumers. From Netflix’s instant streaming to Birchbox’s monthly makeup subscription boxes, there’s no shortage of tailored options. In the apparel subscription world, there’s one brand that has stood out from all the rest: Stitch Fix. We covered the company a year ago, when it seemed its clothing algorithm…
Read MoreMilwaukee Bucks’ Latest Promotional Campaign: Branded Fire Hydrants
If our name had not made this apparent, we must confess that we here at Promo Marketing love every inventive promotional campaign that businesses enact. Exactly two weeks ago, we took at a look at how Domino’s Pizza is helping its wares stay intact through its pothole-paving efforts. And, now, we have the added pleasure…
Read MoreThe New York Times’ $300 T-shirt Is How Not to Promote a Brand
Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…
Read MoreWomen’s Promotional Apparel: Trends, Styles and Decoration
Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
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