YouTube has negotiated a deal with Teespring that will see the company earning a commission of a small flat percentage on every sale made through the platform. Though prices will vary per item, and creators have the right to mark up these prices…
Read MoreWant to Do B2B Marketing Better? Try Getting Personal
In this environment, it’s hard enough to fight for elbow room, let alone to come up for air every once in a while. To do so is a crucial element to marketing successfully, as it allows one to survey not only the competition, but one’s own methods as well…
Read MoreWhat Are the Most Effective B2B Social Media Channels?
Nobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey…
Read MoreSupreme Court Reverses Previous Stance, Votes In Favor of New Online Sales Tax Legislation
The Supreme Court surprised the e-commerce world by ruling that states can require retailers to collect sales tax from online shoppers even in places where the business has no physical presence. This is a reversal of a previous Supreme Court decision set in 1992, which said that the Constitution doesn’t allow states to require businesses…
Read MoreHow Gucci Launched an Epic Comeback (And What It Means for Promo)
With more and more millennials tossing their paychecks toward fast fashion brands like Zara, H&M, Forever 21 and ASOS, and abandoning the allure of brand names, it’s shocking that luxury fashion brand Gucci even has any skin left in the game. And yet, today’s teens are lining up to spend $590 on the company’s iconic…
Read MoreWhy Mexico’s World Cup Captain Isn’t Allowed Near Any American Promotional Products or Materials During Event
Though he’s captaining the Mexican national soccer team at the World Cup, Rafael Márquez isn’t warming up in the same apparel or drinking from the same branded drinkware as the rest of his El Tri teammates. It’s not because he gets some special captain privileges. Quite the opposite, actually. It’s because Márquez is currently on…
Read MoreCould Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
We’ve been following Under Armour’s fall from grace for some time now. The company’s failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…
Read MoreAmazon Changed Its Website Fonts, and Some People Are Not Taking It Well
Author and motivational speaker Felice Leonardo Buscaglia opined that “Change is the end result of all true learning.” The University of Southern California professor must not have met too many Amazon shoppers before passing away in 1998, as a few might have vehemently objected to his stance. That possibility became apparent recently when their favorite…
Read MoreSelling Pride Merchandise? You Might Want to Consider Where It’s Made
The New York Times recently published an article delving into the manufacturing origins of some pride apparel, and the findings aren’t exactly positive. Retailers like H&M, Target, Primark and Levi Strauss have been known to manufacture their merchandise in countries where it is illegal to be gay, or where gay individuals are regularly persecuted…
Read MoreU.S. Textile Industry Pushing Hard for Tariffs on Chinese Apparel
In President Trump’s initial list of products subject to tariffs, home textiles were notably absent (although types of textiles machinery were included). But the National Council of Textile Organizations is calling for Chinese textiles and finished apparel to be added to the official roster, according to Home Textiles Today…
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