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  • January 20, 2026 Bill Farquharson
    My Core Sales Beliefs
    While there is no one-size-fits-all manual for success, there is a set...
    Featured News Homepage News 
  • January 20, 2026 Theresa Hegel
    Creativity & Storytelling Highlighted at PPAI Expo 2026
    Abigail Posner, former director of creative works at Google, encouraged the audience...
    Featured News Homepage News 
  • January 20, 2026 Hannah Rosenberger
    Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
    Though the gains were driven more by price increases than increased sales...
    Featured News Homepage News 
  • January 20, 2026 Brendan Menapace
    Hang, Stick, Sell: The Sales Opportunity of Tags & Labels
    Tags and labels offer a compelling mix of fun and function, and...
    Featured News Homepage News 
  • January 19, 2026 Brendan Menapace
    Executive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals
    The president of Swift Sourcing reflects on his realistic goal-setting practices and...
    Featured News Homepage News 
My Core Sales Beliefs

My Core Sales Beliefs

January 20, 2026
Creativity & Storytelling Highlighted at PPAI Expo 2026

Creativity & Storytelling Highlighted at PPAI...

January 20, 2026
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Strong Q4 Lifts Promo Industry to...

January 20, 2026
Hang, Stick, Sell: The Sales Opportunity of Tags & Labels

Hang, Stick, Sell: The Sales Opportunity...

January 20, 2026

End-Buyer Research: Women

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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Q&A: The Basic Mechanics of Import Tariffs & Customs Clearance

A logistics broker offers direction on how to properly bring foreign-made products through U.S. customs as questions proliferate given new import duties.

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The Next 5 Years: Achieve Full Transparency in Sustainability

Greater accountability and transparency will define the next wave of environmental stewardship.

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Nominate Now for the 2025 Counselor Promo Campaign Awards

We want to hear about your company’s top campaigns that used unique products, generated incredible results or got everyone talking.

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AI Generative Art in 2025: Integration, Ethics & Originality

We’re now three years deep, and we’ve evolved past the honeymoon phase. That initial dopamine rush when Midjourney or DALL·E painted a whole world from a text prompt has been replaced by something more grounded and nuanced. 

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The Ultimate Promo Bag Bestsellers List

There’s a lot of promo bag options out there. Save time searching and speak to common client needs with these top 10 bag styles from American Ad Bag (asi/35290). Grocery Tote Bags Bags used for running errands and lugging heavy groceries need to be durable and designed for the job. That’s why these grocery tote bags from American Ad Bag make such great sells. These heavy-duty and insulated styles also feature a poly board insert for greater reinforcement when filled with heavy grocery items. Learn More

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Stahls’ Names Thomas Heuer EMEA Director of Sales

Heuer, who has more than 25 years of textile printing and decoration experience, will lead sales in Europe, the Middle East and Africa for Stahls’.

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Proforma Restructures Brand Department, Promotes Team Members

The Counselor Top 40 distributor said the move was to fuel growth and improve the experience of distributor-owners.

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The Next 5 Years: Personalization

Promo companies are leaning into extra customization and the power of choice to deliver exactly what recipients want.

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The Comparison Trap

April 24, 2025April 24, 2025 Greg Muzzillo

One of the best ways to motivate yourself to the next level of success is to hang out with people who have already achieved that and more. However, it is very important not to compare yourself to them.

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Homepage NewsComparison, Management, Mental health

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