The owner of WHOOPLA explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.
Read MoreConvergence Corner: John Vo & WHOOPLA’s Creative Kitting Solutions
Obituary: Michael Vasilantone, Vastex International
A gifted engineer and innovator, Vasilantone was an instrumental figure in the development of the modern decorated-apparel industry.
Read MoreMeet the Team Behind Super Bowl Confetti
A New England paper printer has been making the confetti for the Big Game for years, and it’s not even their biggest job.
Read MoreWide-Format’s Place in the Promotional Products Space
To paint a picture of where exactly wide-format fits in within the promo space, Wide-format Impressions sat down with Allee Bruce, content director of one of its sister publications, Promo Impressions.
Read MoreJoint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
Read MoreHP President, CEO Steps Down, Interim Named
Bruce Broussard will serve as interim CEO, effective immediately, following the departure of Enrique Lores.
Read MoreWhy Face-to-Face Meetings Still Matter in Print Sales
Nothing replaces sitting across the table from a customer. Don’t take my word for it. Science backs that up.
Read MoreQ&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and PRINTING United Alliance editors.
Read MoreWhat’s New in Apparel Decorating?
Direct-to-film advancements and automation solutions were front and center at recent industry events.
Read MoreHow To Sell Made in the USA Promos for America’s 250th Anniversary
This year marks America’s 250th anniversary, bringing with it demand for American-made goods and branding opportunities for American businesses and events.
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