Gill Line, Lenexa, Kan., has appointed Mike Malinowski, CAS, to be its vice president of sales, effective May 11, 2018. Malinowski began his career at Gill in 1984 as an estimator in the pricing department. He was promoted to pricing manager in 1991. In 1993, he moved to the…
Read MoreLogo Design Might Soon Have to Account for the Third Dimension
Imagine shopping online through a headset, or interacting with a label in a store with an AR-compatible smartphone application. Are you going to spend more time looking at flat, static text, or a font that changes and moves when you do? Even further, which brand will be more interesting, and thus more likely for you to purchase…
Read MoreCIC CEO Bob Herzog Talks eCompanyStore Purchase, Future Plans and Promo Industry Acquisitions
Promo Marketing spoke with CIC CEO Bob Herzog, former CEO of Bullet Line, about how the eCompanyStore acquisition came to be, the future of the two companies, and how distributors can remain competitive amid all the recent mergers and acquisitions…
Read MoreWhy Promo Companies Should Pay Attention to Nike’s Latest Smart Apparel Trick
We’ll never forget how Michael Jordan earned his final title, as he drained a jumper with 5.2 seconds left on June 14, 1998, to give his Chicago Bulls squad its second three-peat at the expense of the Utah Jazz. Nike wants its fans and aficionados to remember that moment, too, and is calling on smart…
Read MoreChances Are Your Password Habits Could Be Dangerous for Your Promo Business
Do you use the same password at work that you use at home? If your answer was “No, of course not, why would I ever do that?” then good, you’ve made a proper and responsible decision. If your answer was “Yes, what’s wrong with that?” well, at least you can count yourself among the 59 percent of small business owners who do the same…
Read More‘Star Wars’ Star’s Red Carpet Dress Blends Pop Culture and Fashion for Apparel Decoration Gold
On May 25, one day after the 18th anniversary of the release of “Mission: Impossible 2,” the action-packed picture that helped her gain box office draw status, Thandie Newton will again assist a lucrative movie franchise when “Solo: A Star Wars Story” opens nationwide. Portraying Val Beckett, the wife of and a crew member for…
Read MorePrivate Equity Firm TPG Growth to Acquire HALO Branded Solutions
TPG Growth, the middle market and growth equity platform of San Francisco-based investment firm TPG, has acquired HALO Branded Solutions, Sterling, Ill., from Audax Private Equity. “At HALO, we strive to provide our clients with innovative, customized solutions that showcase their brand and values,” Marc Simon, CEO of HALO, said in a press release. “TPG…
Read MoreHong Kong Gifts Fair: The Magnet Group’s Dan Jellinek Talks Pricing, Weird Lack of Tech Products and 13-Hour Flights With No Power
In episode 3 of the Promo Marketing Podcast, Dan Jellinek of The Magnet Group gave us the inside scoop on pricing, products, color trends and much more from his trip to the Hong Kong Gifts & Premium Fair. Plus: a shipping change the promo industry should steal from Amazon, the perils of 13-hour flights with no way to charge your electronics, and terrible meeting advice from Elon Musk…
Read MorePPAI Kicks Off Promotional Products Work! Week
Promotional Products Association International (PPAI), Irving, Texas, and Promotional Products Association Of The Mid-South (PPAMS), Nashville, kicked off Promotional Products Work! Week on Friday, May 11, 2018 in Shelbyville, Tenn., also known as “The Pencil City.” Billed as the official kickoff for the national awareness event, happening this week, the event is organized by PPAMS, PPAI…
Read More‘Deadpool 2’ Marketing Team Wants Him to Be the Star of Every Movie (Seriously)
Deadpool, the Marvel super “hero” character whose ultra-violent and profanity-laden exploits have made their way to the big screen, is known for being different than the rest of Marvel’s lineup. In addition to the violence and profanity, he’s constantly breaking the fourth wall, and is fully aware that he’s a character in a comic book…
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