In today’s world, marketers only have a few seconds to grab their audience’s attention before another message diverts their focus. Typically, advertising messages are only engaging one or two of our senses, which can cause brands to blend together in the eye of the consumer. Promotional products are the only form of advertising that can engage all five senses at once, so why are 83 percent of current advertising efforts appealing to our eyes only?
Read MoreWhat Exactly Is ‘Outletic’ Apparel, and Why Should You Care?
It seems like everything in apparel right now needs to have a made up word that combines a couple of words to convey its usage, like athleisure. OK, “athleisure” might be the only one, really. But now there’s talk about “outletic” apparel, a term coined by GoLite as part of its 2019 relaunch. So, what…
Read MoreHandmaid’s Tale Merch Begs Question: When Does Promotion Go Too Far?
In marketing, there is quite a fine line between support and misappropriation. Here, we find an example of the latter, by which a work of art concerned with weighty themes such as truth, history and the oppression of women gets the merch treatment no one really asked for…
Read MoreThe NRA’s Plan for Supporters to Turn Their YETI Gear Into NRA Promotional Items
After YETI Coolers cut ties with the NRA, supporters of the organization retaliated by peacefully disposing of their YETI products. Wait, no—they shot them and blew them up. In a message to members on Tuesday, NRA past president Marion P. Hammer offered a less dangerous solution: stickers. “Approximately 100,000 free stickers, proudly displaying the message…
Read MorePolyconcept North America Adds to Sales Staff
Polyconcept North America (PCNA), Pittsburgh, announced the addition of three new hard goods field sales managers. These newly-created positions will allow the company to more effectively support customers in Texas and throughout the Southeast U.S. Katie Crnkovich has three years of experience in the promotional products industry and 12 years of experience in the incentive-and-recognition…
Read MoreThose Han Solo Movie Solo Cups Are Finally Here and We’re a Little Disappointed
Long a fan favorite Han Solo will serve as the subject of an eponymous anthology film that holds its world premiere today in Los Angeles and opens nationwide May 25. Six brands will help Disney tout the exploits of Princess Leia’s favorite scruffy-looking nerf herder, but the one that could have wowed us the most, the Solo Cup Company, has left us a tad disappointed…
Read MoreBIC Graphic Expert Series – Bags
The second in this series of BIC Graphic Expert Sessions focuses on bags, tied for the 2nd largest category in promotional products. This webinar is designed to provide the tools you need to be successful in selling bags while adding value for your customers.
Read More7-Eleven to Launch Innovative and Immersive New Deadpool 2 Promotion
According to 7-Eleven, locations will be decorated with messages and catchphrases in the tongue-in-cheek, even crude, voice of the hero himself. Stores will also carry exclusive Deadpool-branded items such as collectible Slurpee cups and straws, Monster energy drinks and Trolli candy…
Read MoreWhy You Should Feel Good About the Health Care Promotional Market
As one of our favorite films, 1987’s “The Princess Bride” contains a number of unforgettably humorous and pithy lines. Many utterances possess both descriptions, with our top combination being, “Get some rest. If you haven’t got your health, you haven’t got anything,” which Count Rugen suggests to Prince Humperdinck after the latter explains his lengthy…
Read MorePromotional T-shirt Cannons Get the ‘New Yorker’ Cartoon Treatment
We love T-shirt cannons. Whether it’s the Philly Phanatic launching T-shirts (or hot dogs) while riding an ATV across the baseball field or just arena staff hucking T-shirts into the expectant hands of the masses, they’re a really awesome way to give out promotional apparel. In a New Yorker cartoon, Benjamin Schwartz immortalized the appeal…
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