As part of its Generations campaign, Pepsi has joined forces with country star Dierks Bentley, offering a range of promotional products and prizes for the summer. So far, the campaign is paying off for the beverage brand…
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We’ve all been there: You finally talk yourself into going to the gym, you spend seven minutes on the treadmill and sweat starts dripping into your eyes. Unfortunately, you left your towel in the car, and it’s at this exact moment that you remind yourself why you never go to the gym in the first place. Nike’s new apparel product would change the sweat game. But oh man does it have a terrible name…
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We’ve got an interesting apparel partnership to spotlight this week. Retail brand Kohl’s announced earlier this week that it would be teaming up with digital media company PopSugar to create a data-driven clothing line for millennial women. And, if it succeeds, it could be a sign of things to come in apparel design. The collection…
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Almost one year ago, the ill-fated Fyre Festival took place on an island in the Bahamas. If you recall, tons of concert-goers were left stranded when the music festival was canceled at the last minute (after they paid top dollar for “exclusive” tickets). Ja Rule’s reputation hasn’t been the same since, and Billy McFarland, the…
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IMAGEN Brands, parent company of Crown Products and Vitronic, announced that it has hired Paul Lage as its new president, replacing former president Lori Kates. Lage was previously at Gill-Line, where he was CEO since 2010. Gill replaced Lage with Jamie Fain last week. “We are excited to have Paul join our team at IMAGEN…
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With the USPS set to launch scratch-and-sniff stamps, we began to wonder which promotional products might benefit from a similar treatment and which should definitely resist the urge to be nosy about our noses’ inner workings. Just for fun, here are three examples of goods that would be more awesome and three that sound downright terrible in scratch-and-sniff form…
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Following in the footsteps of SoulCycle, which pioneered the move of fitness studio branding on a range of apparel options, other studios, gyms and classes are getting in on the game. Not only this, but they have found that they can make big money selling branded T-shirts, crop tops, yoga pants, sports bras, hats and more, often charging more per item than the price of a single class, or even a brief membership…
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Fran Ford, CAS, president of Castelli North America, Sparks, Nev., passed away last night after a long-term illness. Ford spent 40 years in the promotional products industry, including two stints at Castelli from 1993 to 2002 and from 2012 to this year. In between, he served as vice president of J. Charles from 2009 to…
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The royal family invited 2,000 commoners to the royal wedding, and these guests were given a gift bag to mark the occasion. Printed on the canvas bag itself was the date of the wedding, as well as the location (St. George’s Chapel, Windsor Castle) and the initials “H” and “M.”…
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You’ve probably heard someone spout on about how print is dying, right? That selling print is impossible? That news might have come from some nay-saying colleague, a morbid news article, or maybe even your academic advisers when you told them you were going to major in journalism. (That last one might have just been us.)…
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