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  • October 16, 2026 Brendan Menapace
    Promo Leaders Set Industry Goals at GXN Conference
    Industry leaders from around the world gathered in Kitzbühel, Austria, for the...
    Featured News Homepage News 
  • October 16, 2026 Paul Bobnak
    How Specific Claims Make Direct Mail Work Harder
    Making your messaging more clear and credible can get attention and motivate...
    Featured News Homepage News 
  • October 16, 2026 Hannah Rosenberger
    Editor’s Picks: Amazing Awards & Plaques
    Clients can honor top performers, celebrate company milestones or recognize team players...
    Awards & Gifts Featured News Homepage News 
  • October 16, 2026 Convergence Corner
    Convergence Corner: Rodney Double’s Promo Career Started With a Trial by Fire
    The branded merchandise manager for the Imagine Group began in promo with...
    Featured News Homepage News 
  • October 15, 2026 Branding Together
    Branding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo
    Dana Schumacher of Quality Resource Group shares her insights on the differences...
    Featured News Homepage News 
Promo Leaders Set Industry Goals at GXN Conference

Promo Leaders Set Industry Goals at...

October 16, 2026
How Specific Claims Make Direct Mail Work Harder

How Specific Claims Make Direct Mail...

October 16, 2026
Editor’s Picks: Amazing Awards & Plaques

Editor’s Picks: Amazing Awards & Plaques

October 16, 2026
Convergence Corner: Rodney Double’s Promo Career Started With a Trial by Fire

Convergence Corner: Rodney Double’s Promo Career...

October 16, 2026

California’s Packaging Extended Producer Responsibility Legislation Hits Another Snag

The department responsible for the legislation, which covers all single-use packaging and products in the state, says it is still aiming for a January 2027 implementation.

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Send Us Your Nominations for the 2026 Counselor Awards

Here’s your opportunity to share your opinions on who should be recognized with a prestigious Counselor Award.

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Does Your Company Qualify for Counselor’s Top 40 List?

If your company’s 2025 U.S./Canadian promo product sales were over $20 million, it may be eligible to be on Counselor’s exclusive ranking.

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Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland

The countries, which include Germany, France and the United Kingdom, maintained a united front after holding an emergency meeting over the weekend.

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Why On-Demand Packaging Is the Next Profit Play for Apparel Decorators

A Q&A with Brian Reinhart, CRO of Packsize, about packaging on demand.

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My Core Sales Beliefs

While there is no one-size-fits-all manual for success, there is a set of core sales truths we can use as a guide.

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Creativity & Storytelling Highlighted at PPAI Expo 2026

Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.

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Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales

Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.

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Hang, Stick, Sell: The Sales Opportunity of Tags & Labels

Tags and labels offer a compelling mix of fun and function, and are a reliable source of sales.

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Executive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals

The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.

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