Apparently, Freedom United owns the copyright for the initaials. After sending Puma a cease-and-desist letter back in January, the brand is now reportedly deciding whether or not to sue Puma, demanding that they stop production of any and all merchandise that uses the FU initials, as well as reveal data regarding revenue collected through the sale of said items…
Read MoreSix Top Male Executives Leave Nike After Women’s Revolt, Yet Brand’s Perception Remains Favorable
Big news coming out of Nike this week. A New York Times article described a toxic work environment that eventually led a group of women inside the company’s Beaverton, Ore. headquarters to revolt and at least six male executives to resign. The women secretly interviewed their fellow female coworkers to find out if anyone else…
Read MoreHawaii Likely to Ban Certain Sunscreens Containing Chemicals Damaging to Coral Reefs
Hawaii has long been an idyllic destination, with its “Paradise of the Pacific” nickname serving as support for its numerous amenities. Cares melt away, we hear, when the 50th state’s surplus sunshine greets visitors. But, according to a 2016 Archives of Environmental Contamination and Toxicology study, said vacationers and residents are leaving behind much more…
Read More2018 Style Guide: Blue Generation’s Eric Rubin on the Promotional Apparel Market
Last week, we covered Next Level Apparel’s predictions for promotional apparel in 2018 and beyond. This week, Eric Rubin, president of Blue Generation, Long Island City, N.Y., shared his outlook for the promotional apparel market. Promotional Apparel Trends “Younger looks are a definite trend in today’s promotional apparel market,” said Rubin. “Newer fabrications, such as…
Read MoreVisionUSA Acquired by Titan Custom Products
Titan Custom Products, Dallas, announced that it has acquired VisionUSA, Rahway, N.J. VisionUSA will relocate its manufacturing and sales business to the Titan Custom Products facility in Texas. VisionUSA’s Michael Fishman and Mark Weissman will guide the transition and join Titan Custom Products. “My partner Mark Weissman and I were looking to slow things down…
Read MoreAre YouTube Stars Jake and Logan Paul Branded Merchandise Geniuses?
Much of YouTube is geared towards children, and creators know that kids love branded merchandise (aka, swag). While the FCC has regulations stipulating the amount of advertising children can be exposed to on TV programs, YouTube has no such oversight. This of course means that creators can freely promote their online merch stores as much or as little as they like…
Read MoreHanesbrands Inc. Announces First Quarter 2018 Results
Hanesbrands Inc., Winston-Salem, N.C., announced first-quarter 2018 results that exceeded company guidance for net sales, organic sales and EPS. For the quarter ended March 31, 2018, the company reported net sales growth of 7 percent to $1.47 billion versus a guidance range of $1.42 billion to $1.44 billion. GAAP diluted earnings per share for continuing…
Read MoreNHL Apparel Fight! Lightning’s Partial Ban of Bruins Gear Rankles Boston Fans, Play-by-Play Guy
Though a few teams, including Promo Marketing’s hometown heroes, the Philadelphia Flyers, put together a few feel-good narratives this past season, the Tampa Bay Lightning and Boston Bruins hogged the headlines among the National Hockey League’s Eastern Conference squads. Finishing with the top marks in the 16-club alignment, the heavyweights are contesting a compelling second-round…
Read MoreTalkin’ Tariffs: Source Abroad Founder Caro Krissman on How Much the Promo Industry Should Really Worry
Tariffs, trade wars and other scary-sounding words have been all over the news, but how much will the proposed tariffs actually impact the promotional products industry? In episode 2 of the Promo Marketing Podcast, we try to answer that question as we chat with Caro Krissman, former CEO of Source Abroad, and the gang from INLT, Caro’s new customs brokerage firm. Plus, an update on the surprise closing of Nationwide Promotions LLC, and a topic we hold very dear—SPACE HOTEL!
Read MoreEnvyPak Announces USPS Ruling Reducing Clear Envelope Postage for Direct Mail Marketers
EnvyPak recently announced a clear plastic envelope format that can reduce postage for marketers by as much as 57 percent. The company received a ruling from the U.S. Postal Service specific to this new clear envelope, which utilizes EnvyPak’s proprietary manufacturing technology…
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