Means of payment has become one of the focuses of technological innovation in recent years. We can tap our phones on the cash register to pay for groceries and instantly transfer a few bucks to friends to avoid splitting a dinner bill, not to mention actual cash is practically a novelty at this point. The…
Read MoreNRA Supporters Are Destroying YETI Tumblers in Protest, and It Could Affect the Promo Industry
YETI has come under fire recently after the NRA claimed that the brand, famous for its coolers, had abruptly cut ties with the organization. While the facts are a bit more complicated, the NRA’s claim was enough to make supporters resort to extremes. In short, people are blowing up YETI products in protest…
Read MorePower of Suggestion: The Psychology Behind Different Logo Shapes
Thanks to their combined connotations, colors will always make for interesting topics when businesses market goods, as the entities constantly want to attract consumers with suggestive hues. While those shades can also prove effective for companies when they plot logo schemes, the shapes of the signifiers deserve analysis, too. A recent analysis by blueleadz looked…
Read MoreMy 5 Favorite Promos of the Week: Pelicans Playoff Tees, Hanesbrands and More
I’m always excited when I come across great promos in the wild. This week, I saw so many amazing promotions that it was hard to pick just five. But, I managed to hunker down and make my top picks, and this week it is all about the T-shirt. Keep reading for my five. 1. New…
Read More2018 Style Guide: Next Level Apparel’s Mark Seymour on Promotional Apparel Trends
Now more than ever, promotional apparel trends are drawing inspiration from street style and runway looks. But, promotional apparel suppliers and distributors need to be able to repurpose these trending looks into promotional styles that still showcase the client’s branding. To help you find this balance, Mark Seymour, chief sales officer for Next Level Apparel,…
Read MoreHere’s Some Apparel Decoration Tips From the High School Uniforms Hip-Hop Superstar Drake Designed
Admittedly, Drake’s “Nice For What” has become our most recent anthem, so when we read that Drake did another great thing and followed through on his high school school uniforms promise, we were pretty excited. First, some backstory: The hip-hop superstar filmed his “God’s Plan” music video in Miami, where he ended up donating $1…
Read MoreAmazon Will Officially Become Largest Apparel Seller in 2018, But What About Promotional Apparel?
The rumors of Amazon’s apparel market share have not been exaggerated. Back in January, we heard rumblings that Amazon was projected to become the largest apparel retailer by the end of 2018, and it looks like that prediction is still holding strong. According to TechCrunch, Amazon is taking…
Read MoreJohnsByrne Adds Flexibility and Innovation With Eagle Systems Cold Foil
Luxury packaging printer JohnsByrne, Niles, Ill., has installed the Eagle Systems Cold Foil system to better serve their client base. “We are a very client-centric, customer-focused operation,”…
Read MoreHow to Convert Cold Meetings Into B2B Sales Wins
If a baseball player were to succeed 42 percent of the time he ventured to home plate, we would laud him as a true wonder, as only eight players have accomplished that feat in a single season, and none has reached that mark as his career average. In the sales world, though, triumphing at that…
Read MoreUnsurprisingly, It Takes a Very Long Time to Cover an NBA Arena’s Seats With Promotional T-shirts
In order to place a promotional T-shirt on every single seat in the Smoothie King Center (all 17,791 of them), employees had to work for hours following a fine-tuned routine. First, about 250 boxes of 72 T-shirts each were placed in 56 aisles. This step took two hours alone…
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