Last week, Promo Marketing kicked off our seventh year of Power Meetings with a four-day extravaganza in Ft. Lauderdale, Fla. The event, held at the DoubleTree Suites by Hilton, was the first of four Power Meetings set for 2018. And boy did it deliver. Here’s what you missed if you weren’t lucky enough to attend…
Read MoreBIC Graphic Expert Series – Drinkware
The first in this series of BIC Graphic Expert Sessions focuses on drinkware, the 3rd largest category in promotional products. This webinar is designed to provide the tools you need to be successful in selling drinkware while adding value for your customers.
Read MoreA Roadmap to Successful Sales in the Tourism and Hospitality Market
Travel is an enormous industry in the U.S. The U.S. Travel Association reported that in 2016, the U.S. travel industry generated $2.3 trillion dollars. That covers both business and leisure travel. That’s quite a chunk of change, right? So, what does this mean for you, a promotional products distributor? Is this our sly way of…
Read MorePeople Are Very Confused About the Logo for One of Target’s New Apparel Lines
We at Promo Marketing know how important a logo is. We’ve seen what happens when a logo design goes right, and we’ve seen what happens when a logo design goes wrong. Unfortunately, Target learned a valuable lesson in logo design, and hopefully, you can learn from its mistake. As part of its new apparel brand…
Read MoreNike’s 2018 Sportswear Collections Are Out and We Have Questions
Nike has long been at the forefront of athletic apparel trends, thanks to its cutting-edge running shoes and streetwear-inspired looks. So, when we caught a glimpse of its upcoming Spring 2018 apparel and footwear collection, we paid extra attention. Here’s everything you need to know: According to Nike, the collection aims to reimagine the company’s…
Read MoreHow to Stand Out in Promotional Golf Apparel
It’s been a big year for golf apparel. Adidas launched its adicross urban-inspired golf collection, designed to seamlessly transition golf apparel into streetwear. Bill Murray launched his William Murray golf apparel collection, which became a viral sensation. And Nike released its new Air Jordan 1 Golf Premium shoe. Not only does golf continue to draw…
Read MoreWe May Finally Know What Millennials Want In Their Apparel
Millennials have gotten a lot of flak in the news for their love of avocado toast, their dependence on technology and their inability to flee their parents’ basements, and yet marketers nationwide have long been obsessed with what millennials want. At least in the apparel world, we may finally have an answer, and the results…
Read MoreElon Musk’s Boring Company to Sell Life-Size Stone Lego Bricks, Because Why Not
Elon Musk is many things, and slacker is not one of them. Now, the man can rejoice under the glow of a brand new title, given to him by us, the folks at Promo Marketing. Despite the fact that he will likely never read this, we are bestowing the title of World Promo Champion upon him. You’re welcome, Mr. Musk…
Read MoreWe Have More Golf Ball Drama as Golf’s Governing Body Gears Up to Take On Major Manufacturers
The U.S. Golf Association thinks that today’s golf balls travel too far in flight, owing mainly to technological advances in ball manufacture. Golf legend Jack Nicklaus thinks the same. That’s a problem for Titleist and other major golf ball manufacturers, who have spent many decades and untold dollars researching, refining and producing balls designed to fly farther than the competition’s…
Read MoreIt’s Time to Start Selling to the Real Estate Industry
In the real estate business, hospitality is key. When people are searching for their future home, they want to feel comfortable, not only with the physical place they will be living in, but also with the person they hire to help them find it. This is what makes the job of a real estate agent…
Read More