As far as the Olympics are concerned, most of the news has pertained to the figure skaters’ unique song choices, the Nigerian bobsled team’s first Olympic appearance, and Shaun White. So when we came across a media mania surrounding Team USA’s speed skating uniforms, we were intrigued. Although it’s the uniforms that sparked confusion, it’s…
Read More
Elevate Brand Marketing, Dallas, announced the hiring of Amy Parker to the position of inside sales manager. In this position, she will provide support to the company’s account managers with product research, vendor evaluations, product and service quotes, project management, and client relations. “With her tremendous background in shopper marketing and advertising, Amy will broaden our…
Read More
How many times has this happened to you: You’re chatting with a friend and they say, “Oh, I love your bag,” to which you respond, “Thanks, it used to be a banner.” Too many times to count, right? OK, probably not, but as the practice of turning things like tarps and vinyl banners into tote bags…
Read More
When Daniela took off her blindfold, she found herself standing at center court next to Dr. Linda Livingstone, president of Baylor University. At this point, it’s safe to say that Perez expected that something unusual was about to happen…
Read More
With cost of living increases being a constant burden for people everywhere, it can be quite easy to lambaste local leaders when they consider ideas that could cause constituents to part with more of their dwindling resources. Sometimes, though, their concepts contain a call to put out money so as to build community pride. Vancouver…
Read More
One day, Vistaprint found itself on the wrong end of a lawsuit and media firestorm after it sent pamphlets loaded with religious exhortations to a same-sex couple who had ordered wedding programs. Days later, Andrew Borg and Stephen Heasley, the couple in question, dropped the suit. It was all a mix-up, Vistaprint said, a misplaced shipping label by a third-party partner. All was forgiven. The internet, for the most part, moved on…
Read More
In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “I will call you” is really “I will never call you.” Similarly, when a prospect tells you, “Let me think about it,” what they are…
Read More
In an Adweek profile, Lambert explains her views on the shape of the industry, as well as how she took advantage of an opportunity to shake things up with her own company. By examining her own use of promotional products and observing how others use branded items, Lambert realized that a lot of items were going to waste…
Read More
Since their exorbitant earnings often place professional athletes under extreme pressure to excel, I have often found myself drawn to learning about what fuels their efforts, with some of the eating habits breeding superstitions that have made me smile. (Keep eating grilled cheese, Claude Giroux, because maybe your hunger can help us Philadelphians quench our…
Read More
A Florida printing company is suing Tervis Tumbler Company for fraud and violating a non-disclosure agreement to steal trade secrets. Trinity Graphic, the plaintiff in this case, had been supplying Tervis with plastic inserts it uses to personalize its tumblers since 2010, and claims that the company used a factory tour as an opportunity to…
Read More
