We marveled at Beyoncé’s holiday-themed merchandise, which is no surprise considering she is the queen of promotional merchandise. And now, Queen Bey continues to watch the throne thanks to her new Valentine’s Day merchandise. We got an early V-Day treat when Beyoncé unveiled new apparel on her website. Featuring apparel and iPhone cases, her team has managed…
Read More5 Reasons to Stop Using Voicemail
Voicemail is on a prolonged downward trend that is beginning to accelerate. Nearly all the messages I receive on voicemail are cold callers. Nearly all the messages on voicemail never make it past 5 seconds before I delete them. There was a time that I cared enough to listen to—and even to return—people’s calls and…
Read MoreRussian Athletes Allowed at Olympics Must Wear Uniforms, Apparel Devoid of National Emblems
Due to the team’s ban this year, Russian athletes at the Olympics will have to wear uniforms and apparel that simply say “Olympic Athlete from Russia.”
Read MorePro Towels Promotes Allan Benson to Chief Operating Officer
The Pro Towels Family of Brands, Pittsburgh, including Pro Towels, Kanata Blanket Co., Neet Feet and Superior, is excited to announce the promotion of Allan Benson to chief operating officer. Benson has been with the Pro Towels Family for just under a year as the vice president of business development. Working out of the Las…
Read MoreCompanies Cry For “Help,” Sue Alleged Trademarks Violators Over Beatles Merchandise
When penning “Yesterday,” the penultimate track on The Beatles’ 1965 album “Help!,” Paul McCartney gave us the immortal lyrics “Yesterday, all my troubles seemed so far away/Now it looks as though they’re here to stay/Oh, I believe in yesterday.” Though those words were not likely on the minds of 48 online vendors on Thursday, the…
Read MoreNFL Uses Merchandise and Social Media to Become Lifestyle Brand
On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear…
Read MoreThe Muzzillo Dictionary of Sales Terminology: The Definition of ‘I Will Call You’
In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…
Read MoreThe Promotional Apparel Industry Needs More Denim
It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim…
Read MoreAriel Premium Supply Appoints Brendan Pigott as Regional Sales Manager
Ariel Premium Supply, St. Louis, announced the appointment of Brendan Pigott as regional sales manager for the metro region. Pigott will be responsible for working directly with top distributors in New York, New Jersey and Delaware. Pigott comes to Ariel with previous top 40 supplier experience, and is part of his family’s second generation to…
Read MoreSuper Bowl Volunteers in Minneapolis Are Selling Their Uniforms for Huge Profits on Craigslist
After the Super Bowl, the value of a lot of items jump up in price. Eagles jerseys with the Super Bowl logo are already sold out on the team’s shop, and people have been flocking to sporting goods stores for official merchandise celebrating the team’s first Super Bowl victory. (Editor’s note: I’ve been waiting too…
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