Beyoncé Shows How to Do Valentine’s Day Merch Right

We marveled at Beyoncé’s holiday-themed merchandise, which is no surprise considering she is the queen of promotional merchandise. And now, Queen Bey continues to watch the throne thanks to her new Valentine’s Day merchandise. We got an early V-Day treat when Beyoncé unveiled new apparel on her website. Featuring apparel and iPhone cases, her team has managed…

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Pro Towels Promotes Allan Benson to Chief Operating Officer

The Pro Towels Family of Brands, Pittsburgh, including Pro Towels, Kanata Blanket Co., Neet Feet and Superior, is excited to announce the promotion of Allan Benson to chief operating officer. Benson has been with the Pro Towels Family for just under a year as the vice president of business development. Working out of the Las…

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NFL Uses Merchandise and Social Media to Become Lifestyle Brand

On Instagram and Twitter, NFL Fan Style posts both original content and influencer-created posts designed to promote the league’s status as a lifestyle brand. The posts vary in style and content, from professionally shot photographs of models and social-media influencers to tongue-in-cheek photographs of dogs wearing NFL-branded gear…

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The Muzzillo Dictionary of Sales Terminology: The Definition of ‘I Will Call You’

In the Muzzillo Dictionary of Sales Terminology, definitions of many key words and phrases aren’t what they appear to be. In my previous article, I shared how the definition of “no” really is “not yet.” Similarly, when a prospect tells you, “I will call you,” what they are really saying is, “I will never call…

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The Promotional Apparel Industry Needs More Denim

It’s time to take denim seriously. Gone are the days when the durable, blue fabric was only for truckers, rockers and Canadians. Now, major brands are beginning to launch entire fashion lines around the versatility and universality of denim…

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Ariel Premium Supply Appoints Brendan Pigott as Regional Sales Manager

Ariel Premium Supply, St. Louis, announced the appointment of Brendan Pigott as regional sales manager for the metro region. Pigott will be responsible for working directly with top distributors in New York, New Jersey and Delaware. Pigott comes to Ariel with previous top 40 supplier experience, and is part of his family’s second generation to…

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