While marketing campaigns that offer promo products as prizes can work very well for brands, especially on social media, it’s important to note that successful campaigns must be both creative and bold enough to grab the attention of end-users. While BlackBerry-branded merch may be enticing to some, the brand hasn’t exactly tried to make the BlackBerry Smartphone Fan League very fun or exciting…
Read More
Vantage Apparel, Avenel, N.J., welcomed Brian Deissroth as the new regional sales representative for Southern New Jersey and Eastern Pennsylvania. Deissroth brings to Vantage more than 10 years of experience within the promotional products industry. In his most recent position with a prominent multi-line firm, Deissroth oversaw all…
Read More
Is there anything better than seeing a great promotional product in the wild? I guess I might be more excited if Albus Dumbledore showed up at my house with a free pizza and my acceptance letter to Hogwarts, but amazing promotions are a close second. Here were my top five of the week. 1. Cleveland…
Read More
President Trump’s plan to implement new and escalated tariffs against China and the European Union is close to reality, as White House officials said that he plans to announce tariffs against China tomorrow, to penalize the country for intellectual property theft. The package of tariffs, estimated to be about $60 billion in total, is part…
Read More
It looks like a transition to Army camo uniforms might cost the Air Force a hefty price. According to Military.com, it would cost the Air Force $450 million to implement a fast-track integration of the new uniforms within 24 months.. If the Air Force chooses the 48-month transition, it will cost $125 million. All this…
Read More
Experts have been going back and forth on whether or not athleisure is slipping in the trend-o-sphere (yeah, we’re coining this term). Under Armour’s sales continue to decline, Nike is losing teen followers, but Adidas is holding strong, according to Business Insider. Reportedly, the company’s earnings were up 35 percent in North America in 2017.…
Read More
T-shirts are quickly becoming the must-have fashion staple. In 2017, logomania took flight, and made the logo tee a necessary statement piece. For 2018, it’s all about the graphic tee. To highlight the movers and shakers in the industry, GQ profiled seven L.A. brands about their inspiration and fashion insights. With graphic tees making their…
Read More
It’s getting ugly out there. In the last four weeks, I’ve seen more successful “hacking” attacks within the promotional products industry than ever before. I am confident the attacks are 3 to 4 times more prevalent than they were just several months ago. This is creating havoc for everyone from suppliers to our buyers. The…
Read More
Yesterday, Geiger, Lewiston, Maine, announced that it has acquired London-based distributor BTC Group, which will continue business across Europe as Geiger BTC Group. The talks began about six months ago, with Geiger CEO Gene Geiger and BTC Group managing director Frank Murphy (who will continue in his position) discussing the various ways their companies could…
Read More
Though consumption totals are down, beer begets big business in Belgium, with booming export numbers meaning that anyone who wonders, “What’s the haps?” on hops will likely receive a positive answer in perpetuity. With 60 offerings, the Bruges-situated Beer Wall attracts locals and travelers thanks to management’s careful consideration of not only the drinks it…
Read More
