Prime Line Promotes Joe Hoffman to Vice President of Sales

Prime Line, Bridgeport, Conn., announced the promotion of Joe Hoffmann to vice president of sales. He will manage the company’s regional and national sales managers. Hoffmann has been a part of the Prime Line-Jetline sales team for 20 years, most recently serving as director of national and group account…

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AIA Corporation Announces New Chief Information Officer

AIA Corporation, Neenah, Wisc., announced today the appointment of Randy Mohrbacher as the company’s new chief information officer. Mohrbacher will be responsible for overseeing and executing the company’s overall technology strategy to help AIA’s employees, more than 300 independent U.S. franchise owners nationwide and more than 3,000 suppliers. This…

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NFL Merch Sales Were up 40 Percent Despite Ratings Drop for League

CEO Doug Mack credited Fanatics’ success as the official gear sponsor and runner of the league’s online shop to the NFL’s exciting playoff season. In an interview with CNNMoney, Mack commented on the effect the playoff season had on his company’s sales. “You could have not asked for a better set of NFL playoffs and outcomes and storylines, and what we saw is that translated directly into merchandise sales,” he said…

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The NCAA Isn’t Messing Around With Its March Madness Cup Policy

While this may seem utterly authoritarian, even by the NCAA’s standard, it makes sense from a sponsorship standpoint. Coca-Cola is one of only three “corporate champion sponsors” for the NCAA, the other two being Capital One and AT&T. That means that Coke pays a ton of money to make sure that everyone at NCAA contests like March Madness or the Frozen Four is drinking from its branded cups…

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