Grossman Marketing Group, Somerville, Mass., a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor headquartered in New York. The new acquisition is the fourth in the past four years, fueling Grossman’s full-service marketing operations and client base in the Northeast. The acquisition of Logos in Print comes…
Read MoreHow One Apparel Company Turns Micro-Moments Into T-shirt Gold
Aside from the New England Patriots’ 35-14 throttling of the Tennessee Titans, last weekend’s slate of National Football League (NFL) playoff matchups yielded amazing tilts, with the Jacksonville Jaguars, Minnesota Vikings and Philadelphia Eagles winning their games in thrilling fashions. Priding itself on preserving “the best moments in sports with fun, clever T-shirts,” BreakingT scored…
Read MoreAdidas Collaboration Showcases Potential of a Useful, Creative Promotion
Even though sneakers aren’t big in the promotional apparel industry, the important thing here is the lesson this Adidas collaboration holds for the promotional products industry: that products can both look good and do something useful…
Read MoreA Lesson in Logo Design From Starbucks’ Iconic Siren
The designers’ first move was to break the Siren out of the bonds of the circle that had enclosed her image ever since the company’s beginning in 1971. Once she was free, they went with symmetry in an attempt to adhere to the well-documented association between human notions of beauty and perfectly symmetrical features. While the design looked good, something wasn’t quite right about it…
Read MoreVistaprint Sends Same-Sex Couple Hateful Pamphlets Instead of Wedding Programs
A Pittsburgh area same-sex couple was expecting to receive the wedding programs for their upcoming wedding from Vistaprint. What was supposed to say “Celebration” and “Welcome to Andrew and Stephen’s wedding” instead were pamphlets that said “The supreme tempter is Satan, who uses our weakness to lead us into sin.” Naturally, they were not happy.…
Read MoreDARD Products Announces Passing of Chairman of the Board Cary J. Shevin
DARD Products, Evanston, Ill., announced the passing of its chairman of the board. The company will be closed on Jan. 19, reopening on Jan. 22. The company released the following statement: Cary J. Shevin, the chairman of the board at DARD Products, passed away on Jan. 16 at the age of 81. He is survived…
Read MorePaul Bellantone and Mary Jo Tomasini Are Looking Into the Future, and Want You to Do the Same
As the voice on the intercom announces that the 2018 PPAI Expo show floor is open, Paul Bellantone is sitting on the couch adjacent to the association’s booth. He’s excited about the way the show has gone so far. Both he and PPAI Board Chair Mary Jo Tomasini have used the word “buzz” to describe…
Read MorePrime Line Scores PPAI Gold Award for NAPCO Media Collaboration
The culinary, sports and entertainment worlds have given us some absolutely fantastic duos, with peanut butter and jelly, burgers and fries (are you hungry yet?), Joe Montana and Jerry Rice, Michael Jordan and Scottie Pippen, Abbott and Costello and Laurel and Hardy as notable examples. (Our apologies to the “Bennifer” and “Brangelina” camps for their…
Read MoreLive From Las Vegas: Day Two at PPAI Expo
We have all heard that what happens in Vegas should stay in the lauded resort city, but when it comes to the PPAI Expo, keeping quiet about the proceedings is akin to being a gazillionaire and not sharing a penny. Simply put, the gathering has so many enriching experiences that “mum” is definitely not the…
Read MoreFanatics Issues Apology to NFL Fans After Erroneous Marketing Email
It’s no secret that NFL fans are incredibly passionate, especially during a playoff season when tempers run high and emotions hit every low and high imaginable. So when these fans woke up Monday morning to emails falsely celebrating their teams’ fictional victories, it’s safe to say that reactions ranged from disappointment to anger…
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