Ikea’s new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… “Peeing on this ad may change your life,” the ad says. Not only will the print ad, which appears in women’s magazine Amelia, provide life changing information, there is still a pecuniary incentive for…
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Will Formula One be able to use Fanatics’ expertise in merchandising in order to convince fans and drivers of the viability of its rebranding effort? Will Fanatics be able to create merchandise that will appeal to an international audience after so much success in the vastly different American market? Time, of course, will tell…
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You know scrunchies? Of course you do. Everyone knows scrunchies, whether or not they actually have hair plentiful enough to necessitate scrunchies. You know hair clouds? No? I bet you do, but you don’t know it. Because it turns out, hair clouds are just a clever rebranding of “scrunchies.” What you also might not know…
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Some New Year’s resolutions require their originators to use the entire calendar to make them realities, yet the completion of such time-consuming endeavors deserves no less praise than the execution of easier aspirations. In fact, the former might merit a bit more recognition because they often involve overcoming conundrums that have long been burdens. McDonald’s…
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As of yesterday, cosmetics and personal care items in the U.K. can no longer include plastic microbeads. This ban only covers manufacturing at the time, but sale of products that include microbeads will take effect in July, according to The Guardian. The reasoning behind this is to prevent the plastic microbeads from making their way…
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Sensors embedded in the fabric are able to read biological factors that provide insight into sleeping patterns, hydration and stress level. These sensors are connected to other smart IoT devices, such as phones, in order that users will be able to keep track of their health and physical activity…
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If you thought the trend of YETI Coolers suing other companies was over, buckle up, because we’ve got a real clash of the retail titans here. We’re talking two litigious household names duking it out in the court of, well, law. Remember when YETI sued Walmart for selling beverage insulators that were too similar to…
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Blue Generation, Long Island City, N.Y., has hired Pete Rosica as its sales representative for New Jersey, Pennsylvania and Delaware. “Pete is a proven sales professional and brings years of industry experience to lead the sales efforts in his territory,” said Eric Rubin, president of Blue Generation. Blue Generation is a Promo Marketing Top 50…
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This morning, more than three years after their filing of a lawsuit against Iowa State University, former students Paul Gerlich and Erin Furleigh must have woken on quite a high. Yesterday, the State Appeal Board voted to pay the two $150,000 in damages stemming from their assertion that the institution violated their rights in banning…
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We’ve been seeing a lot of headlines pop up about smart apparel recently. With the concept being so new, it’s hard to say which direction the tech will go in, but it looks like video games might be one option. According to BGR, Japanese smart clothing startup Xenoma created…
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