New York City, the fashion capital of the United States, has been the proving ground for the success of tote bags. People are no longer just using totes to replace paper or plastic shopping bags. Companies have realized the mobile marketing power of totes, creating branded bags for customers to carry out onto the streets. Clever designs and brand loyalty have combined to form the perfect storm for success…
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Industry veteran Paul Dubois has launched a new supplier company focused on products for safety and lifestyle. Safety Made is the new exclusive provider of Dorcy, Life Gear and DieHard brand flashlights along with a full lineup of safety kits and accessories. The Dorcy brand, which has been a promotional industry staple for more than…
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I finally got to see “Star Wars: Episode VIII – The Last Jedi” last night. I won’t spoil anything for you, because I barely made it a few days without hearing about some plot point. There is one part of the movie that I will discuss today, and don’t worry, this won’t spoil anything. How…
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Except for two cancellation periods that total roughly 14 years, Captain America has proven a superb source of print success for Marvel Comics since his March 1941 debut, even garnering the number two spot on IGN Entertainment Inc.’s list of the publisher’s top 25 superheroes. While many such upholders of justice, along with preservers of…
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NAPCO Media, a leading B-to-B media company, today announced that Marc Held has joined the company as president of Promo Marketing Group, whose brands include Promo Marketing, Power Meetings, Print+Promo and Distributor Connect. Held brings more than 22 years of industry experience to Promo Marketing. He has dedicated his career to helping suppliers grow their…
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The Consumer Product Safety Commission (CPSC) announced yesterday that it is recalling the Todd Snyder + Champion brand sweatshirts, manufactured by WS and Co. and distributed by Todd Snyder, after they did not meet federal flammability standards, posing a potential burn risk to customers. The company sold about 2,100…
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Nobody could even think to deny that 2017 has proven an amazingly profitable year for Disney, whose overseers will certainly enjoy their Monday morning coffee when discussing this weekend’s “Star Wars: Episode VIII – The Last Jedi” returns. The stretch has also made rose gold even more of a loved and lucrative hue, with Disney…
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National Pen Co., headquartered in San Diego, Calif., announced that it plans to create more than 250 jobs at its facility in Dundalk, Ireland, over the next five years as part of an expansion plan. This comes after National Pen Co. was acquired by Venlo, Netherlands-based Cimpress last year. “A year ago in December 2016,…
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WOWLine, Syosset, N.Y., announced that it has hired Andy Arruda, MAS, as its new national sales manager. In his new role, Arruda will be responsible for managing all sales efforts. Prior to joining WOWLine, he was a national sales manager for Braintree, Massachusetts-based Hub Pen Company. Arruda has more than 30 years of extensive industry…
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Get more opportunities by staying focused on on solving problems instead of on selling stuff. We are so “me too” in this business, and then we complain about being price shopped, not given a chance to compete, being ignored or—worst of all—not even noticed. Your problem may not be that you don’t have any value…
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