English Soccer Club Sheffield United Misspells Own Name on Promotional Calendar

Being a bit of an Anglophile, I have come to include simply saying the names of certain English boroughs, cities and districts among my means to appreciate the overall dignity and identity of the across-the-pond population. Due to my allegiance to music and literature, Liverpool (The Beatles), Manchester (Oasis) and Stratford-upon-Avon (William Shakespeare) stand out,…

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Starline Inc. Hires Brian Porter as Vice President of Sales and Marketing

Starline Inc., Grand Island, N.Y., announced the addition of Brian Porter to its senior management team as senior vice president of sales and marketing. Porter brings with him more than 20 years of promotional products experience to the Starline family, and remains an active volunteer in the industry. He most recently served as vice president…

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Pantone Announces Ultra Violet is 2018 Color of the Year

Pantone has officially announced its Color of the Year for 2018: Ultra Violet. Every year, Pantone draws from the cultural zeitgeist to choose a specific hue that it feels embodies the state of the world going into a new year. For 2018, Pantone selected a color that “suggests the mysteries of the cosmos, the intrigue…

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alphabroder and Prime Line Combine

alphabroder, Trevose, Pa., the leading distributor of imprintable sportswear and accessories in North America, has announced the addition of Bridgeport, Connecticut-based Prime Line to its family of brands. The combination of these two companies establishes a new standard in the industry for convenience, service and solutions, creating the industry’s first true “one-stop-shop.” “As a family…

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How Vanity Fair’s New Napkins Indicate a Wider Packaging Design Shift

There is a discernible trend in current brand redesigns toward packaging that employs bolder, freer displays of text and imagery. Chobani, seeking to differentiate itself within the crowded Greek yogurt market, looked to the past for its new design. Ditching colored text backgrounds, hyper-realistic images of fruit, and sharp capital lettering, the brand sought to…

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E-Sports League Will Use Digital and Physical Team Jerseys Next Year

E-sports competitions have grown in popularity immensely over recent years. As video game graphics and capabilities grow, reaching wider audiences all over the world due to online play, the activity as a spectator sport has taken off, too, with fans filling world-class venues like Madison Square Garden to watch e-sports competitions. And, like any professional…

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