Cintas Corp. got approval from the Ohio Tax Credit Authority to open a new distribution center in Groveport, Ohio, a town south of Columbus and a little over 100 miles from its headquarters in Cincinnati. According to Columbus Business First, the expansion will create 69 full-time jobs, generating about $2.3 million in new payroll over…
Read MoreS&S Activewear’s Texas Facility Is Now Open
S&S Activewear, Bolingbrook, Ill., is officially open for business in Fort Worth, Texas, with its new state-of-the-art distribution center. While the facility is fully operational for shipping and receiving, will-call orders are expected to become available in the first quarter of 2018. The Fort Worth location marks the largest distribution center in S&S’s fleet, and…
Read MoreA Change of Heart: General Mills’ New Logo Fosters Fondness For Company’s Consumers
Thanks to my attending a Catholic elementary school and to being the epitome of a morning person, I, quite early in life, became a devotee of cursive writing and breakfast cereal. Fully…
Read MorePromotional Campaign Finds Niche With Pizza and Robert Pattinson
Pizza’s popularity was not lost on the masterminds behind this campaign for the upcoming film Good Time, starring Robert Pattinson. To get the word out about their film, set and filmed in the Big Apple, A24 distributed thousands of branded pizza boxes to shops across New York City…
Read MoreNext Year Is Not 2018. It’s 2X18: Three Powerful Questions to Double Your Success Next Year
That’s right. At Proforma, we are not calling next year 2018. We are calling it 2X18. I invite all of you to do the same. 2X18 is your opportunity to 2X your success in the New Year. 2X your sales. 2X your income. 2X your health. 2X your relationships. I believe it’s easy to 2X…
Read MoreU.K. Officials Want to Keep Coca-Cola’s Promotional Holiday Truck Away From Children
The head of the U.K.’s National Health Service (NHS) is trying to keep the Coca-Cola promotional truck from visiting cities and landmarks due to health…
Read MorePolyconcept’s UK Subsidiary Acquires SPS Limited
Polyconcept North America, New Kensington, Pa., announced today the acquisition by its European subsidiary, PF Concept International B.V. of the entire share capital of SPS Limited (SPS). Based in Blackpool, U.K., SPS is a leading manufacturer and marketer of promotional products serving the U.K., Ireland and Europe markets. With this transaction, PF Concept expands its product…
Read MoreCould Seaweed Save Us From the Perils of Plastic Packaging? Indonesia’s Evoware Clings to Such Hope
Thanks to Kraft Foods (and a cinematic reminder from Bill Murray in “Ghostbusters II”), consumers know there’s always room for Jell-O. If Evoware can continue to promote its environmental and nutritional benefits, end-users…
Read MorePersonalization: Taking the Art of Promoting to the Next Level
Promotional products can be exciting and creative marketing tools that are tailored to a specific targeted audience. We all know that if you receive an item that is cool and memorable you will want to keep it, show others and use it long term. Powerful advertising vehicle that can be even more impactful. What happens…
Read MoreConsumers Want Customized Apparel—and They’re Willing to Pay Big Bucks for It
In literary circles, mentioning “Measure for Measure” tends to cause cringes because critics, owing to the work’s complex combination of gravity and levity, dub the Shakespearean canon entrant a “problem play.” In the fashion world, though, uttering “made-to-measure” inspires no backlash, as so clear cut is the appeal of customized apparel that industry figures who…
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