“Stranger Things” has done a good job of boasting businesses through wardrobe choices in its second season. The first recipient of free publicity through apparel was the Science Museum of Minnesota, which had a boost in apparel sales and interest after the character Dustin wore a sweatshirt on the show. It seems like Dustin might…
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Prime Line is supporting a Read Aloud program in its hometown of Bridgeport, Conn., by having employees participate in classroom reading on a monthly basis, and with the donation of branded stress relievers to…
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Question: I have a Mac that I use for my business, but I’d like to use QuickBooks. What are my options? Answer: There is a Mac desktop version of QuickBooks, which is very different from the Windows QuickBooks and is inadequate for our business. Furthermore, it is being discontinued, and a 2017 version is not…
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If you recall, a few weeks ago we ran a piece on a cool promotion planned by the Kansas City Royals. Instead of letting old promotional items sit in storage, the team decided to hold their first ever “Garage Sale,” inviting fans to come to Kaufmann Stadium and purchase…
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If there’s one thing that Disney and Pixar have proven over time, it’s that their movies are A. delightful, and B. marketable as heck. Its new promotional collaboration for the upcoming Coco (which looks absolutely delightful) hits all the right buttons in terms of a memorable and effective promotional campaign. Through partnering with Córdoba and…
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“Oh bed! Oh bed! Delicious bed! That heaven upon earth to the weary head,” declared English humorist and poet Thomas Hood in “Miss Kilmansegg and Her Precious Leg,” offering a sentiment with which all of us, especially athletes, can wholeheartedly agree. While the rest of us cherish our nocturnal knockouts as opportunities to recharge, competitors,…
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Geiger, Lewiston, Maine, has promoted Dawn Ruler, MAS, to the position of division sales vice president for Geiger Midwest effective Dec. 1, 2017. Ruler joined Geiger in 2015 as an independent sales partner, excelling in providing branding solutions for her client base. Ruler has worked in the promotional products industry for more than 17 years.…
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A.T. Cross Company, which includes the Cross and Schaeffer brands, is now under new ownership, having been purchased by private equity company Transon Capital Group LLC, Los Angeles. “This exciting development is the beginning of a new phase in our storied 170-year history,” Robert P. Baird Jr., CEO of A.T. Cross Company, said in a…
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The Republican tax plan, which passed today in the House of Representatives, includes one section that may cause worry for colleges and universities. According to Inside Higher Ed, the…
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After Zen Magnets received multiple stop-sales from the CPSC, despite initially winning an appeal granting magnetic ball toys safe for sale, the future of the company was…
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