Under Armour hasn’t been having the best year ever. Between its sales slowdown, job cuts and general decrease in teenage shoppers, the company is definitely in need of a new marketing strategy. And perhaps its new subscription box service could be the spark its looking for. Under Armour is betting big…
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Being a fan of the Buffalo Sabres has proven a test of one’s patience for the last decade, as the team has not won a playoff series since skating by the New York Rangers in the 2007 Eastern Conference Semifinals and has missed the postseason six straight seasons. With dynamic center Jack Eichel leading the…
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Regional promotions can be a great way to jumpstart your local business, and Route One Apparel in Maryland just gave us the perfect example of a regional promotion done right. According to The Baltimore Sun, the local vendor of Maryland flag-themed clothing and accessories has teamed up with McCormick & Co. to launch a new…
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In this free download, you’ll find 10 great case studies, submitted by some of the industry’s top suppliers, on how distributors used their products in thoughtful, fun or powerful ways. Hopefully, these promo ideas provide that last bit of inspiration you need for your clients’ upcoming promotions, or spark some ideas later on when you’re in a creative funk…
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Threadless, the e-commerce apparel company that allows artists to submit and print apparel products, is adding footwear to its product offerings after acquiring Bucketfeet. Threadless works by allowing designers and artists to submit their work, and users vote on the ones they like best. The winning submissions will be printed onto items like T-shirts, bags…
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Companies and organizations in the apparel world, such as Gap Inc., Target, the Sustainable Trade Initiative and the Sustainable Apparel Coalition, have established the Apparel Impact Institute (AII), which will focus on helping apparel companies with…
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Long Trail Brewing Company has somewhat of a litigious past, and it’s taken other companies to court that dared to use just about anything related to the word “hike” or the act of hiking. The latest lawsuit involves Long Trail suing an apparel company called Chowdaheadz, after the company made a shirt that said “Take…
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The world’s first interactive fist-bumping toy, Bump’n Buddy, is set to launch. The creator, Kevin Vaughn, owner of PromoTown powered by HALO Branded Solutions, has launched a Kickstarter campaign that will run from Oct. 24 to Nov. 23 and will allow collectible backers to be one of the…
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I follow baseball and weather phenomena quite closely, so when Hurricane Harvey devastated Texas from mid-August until early September, I hoped not only that organizations and selfless individuals would assist the distraught residents, but also…
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The Nepalese Election Commission has banned the manufacture, distribution and use of promotional items like hats, stickers, T-shirts and tote bags during the elections to the House of Representatives and State Assemblies. An Election Commission spokesperson told My Republica that the use of promotional items could keep an election from being “free, fair, transparent and…
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