Nothing upsets sports fans more than a glaring typo on their team’s fan apparel. The Birmingham Bowl outraged University of South Florida fans when it unveiled the official merchandise ahead of the big game. The Birmingham Bowl made a critical error when it unveiled its official “South Florida University” merchandise. (Image…
Read MoreAmazon’s Apparel Line Now No. 2 In Sales, Trailing Only Walmart
We have long been tracking Amazon’s disruptive entry into the apparel market, and it looks like the company is still experiencing rapid growth. According to Investor’s Business Daily, the e-commerce giant is set to overtake Macy’s and TJX in apparel and footwear sales this year, leaving it second only to Walmart. Wells Fargo analyst Ike…
Read MorePro Towels Promotes Keith Lofton to Vice President of Sales
The Pro Towels family of companies, Pittsburgh, Pa., announced the promotion of Keith Lofton to the role of vice president of sales. Lofton has been a part of the team for almost six years, from a starting role as regional director in the southeast, to most recently national accounts director, east. “Keith is one of…
Read MoreHelmut Lang Surprises Everyone By Using New York Taxi Drivers as Models
When it comes to fashion models, you have your top contenders: Bella Hadid, Kylie Jenner, Gisele Bündchen, etc. But New York taxi drivers? That’s a talent resource that remains generally untapped in the fashion world, until now. According to the Independent, high fashion brand Helmut Lang recruited New York City taxi drivers to model its new…
Read MoreFormula One Doubles Down on New Logo Despite Backlash
In light of this controversy, it seems that Formula One is choosing to stand its ground in expectation that the new logo is the best way forward for the brand. Rather than acquiesce, Formula One has announced that the logo is only the first step in a greater rebranding process…
Read MoreCanadian Political Parties Prepare for 2019 Elections With Promotional Socks
While merchandise has long been a staple in US elections, especially during the last cycle, it’s interesting to see two parties competing with a specific type of apparel in clever, satirical ways. Whether or not this will have any actual impact on the 2019 elections is up to the voters, of course…
Read MoreExpo Tip: Using Outlook With Multiple Time Zones
Expo is around the corner, and your calendar is filling up with meetings. When you arrive at Expo, your phone will automatically update your time zone, and your calendar entries need to be scheduled properly to make your life easier. For example, I live in the Eastern Time Zone, and if I schedule a meeting…
Read MoreCintas Secures Tax Credit for New Distribution Center
Cintas Corp. got approval from the Ohio Tax Credit Authority to open a new distribution center in Groveport, Ohio, a town south of Columbus and a little over 100 miles from its headquarters in Cincinnati. According to Columbus Business First, the expansion will create 69 full-time jobs, generating about $2.3 million in new payroll over…
Read MoreS&S Activewear’s Texas Facility Is Now Open
S&S Activewear, Bolingbrook, Ill., is officially open for business in Fort Worth, Texas, with its new state-of-the-art distribution center. While the facility is fully operational for shipping and receiving, will-call orders are expected to become available in the first quarter of 2018. The Fort Worth location marks the largest distribution center in S&S’s fleet, and…
Read MoreA Change of Heart: General Mills’ New Logo Fosters Fondness For Company’s Consumers
Thanks to my attending a Catholic elementary school and to being the epitome of a morning person, I, quite early in life, became a devotee of cursive writing and breakfast cereal. Fully…
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