Is a stripe enough to be considered intellectual property? That seems to be the big question in court right now, as companies are looking to copyright color patterns and stripes. Most consumers instantly recognize Adidas’ branding, with the three stripes appearing on everything from sports uniforms to shoes and streetwear. The stripes are synonymous with…
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This is the first year Nike is outfitting the NBA, after outbidding Adidas for the rights to be the official uniform supplier for the next eight years—a deal worth about $1 billion. On its debut evening of regular season play, one jersey couldn’t handle the pressure of staying on the league’s marquee player, and Nike…
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Tote bags are a staple of the promotional products industry. Whether they’re given out at trade shows, conventions or as gift bags, their reusable qualities and imprinting ability makes them pretty much a perfect promo item. It helps that tote bags have been pretty fashionable lately, too. One New Yorker tote bag has been something…
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Toddy Gear, Chicago, announced its recent hire of Sandy Senn, who has joined the Toddy Gear team as an account manager. In her role, Senn is tasked with strategically building sales revenue with new customers while growing sales with the company’s current clients. “I am excited about starting the next phase of my career with…
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In “Optimistic,” the sixth track off their 2000-released chart-topping album “Kid A,” Radiohead sang “The big fish eat the little ones /The big fish eat the little ones /Not my problem, give me some.” The…
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HanesBrands Inc., Winston-Salem, N.C., today announced preliminary third-quarter 2017 net sales and earnings per share, and announced the acquisition of Alternative Apparel. “We met our goal of returning to organic growth, and we continued to generate strong operating cash flow,” said Hanes CEO Gerald W. Evans Jr. “Our sales and EPS results, driven by stronger-than-expected…
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Tom Petty was awesome. Tom Petty still is awesome. This is barely even a subjective statement. The guy had more hits than a home run derby, spent his career doing things on his terms, and kept touring and releasing music until his death on Oct. 2. In classic Petty fashion, his funeral still had a…
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The ongoing battle between smaller craft breweries and bigger companies, which we saw with the branded drinkware legal case in Florida, is raging on. Small companies are tired of big companies like Anheuser-Busch InBev and MillerCoors using their financial clout to eclipse the rest of the smaller companies in the industry. To combat that, a…
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The significance of uniforms tends to be underestimated in the apparel world, but they are one of the most vital steps a company can take to promote its brand. Just think about some of the famous uniforms that have left a lasting impression on us: Rachel’s Central Perk waitressing apron, Lucy and Ethel’s chocolate factory…
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You know what they say: If you can’t beat ’em, join ’em. Perhaps Nike heard the news that it’s losing its foothold with teenage buyers, and it’s trying to prove its relevance. Or, perhaps it was more in Supreme’s interest to enter into a collaboration to gain access to a retro Nike shoe. Either way,…
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