Owing to its steadfast penchant for protecting its brand identifiers, Levi Strauss & Co. has made many attorneys’ bank accounts heftier, even earning the distinction as “the most litigious (company) in the apparel industry when it comes to trademark infringement lawsuits” through a 2007 New York Times article. The San Francisco-headquartered entity has had an…
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In the world of superhero movies, everyone who works on set is sworn to secrecy in order to avoid any spoilers getting out. But, in the case of the new “Justice League” movie, the major spoiler might have been the movie’s official promotional merchandise. (Warning: Potential spoilers ahead.) According to GameZone, Henry Cavill revealed which…
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Ah, Taco Bell. Is there anything that brightens up Taco Tuesday more than your Cheesy Gordita Crunch? Ordinarily, we’d say stick to doing what you’re good at, because it’s so good, but after hearing this news, we’re pretty excited Taco Bell is expanding into other arenas. The fast food giant is the latest company to…
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The UK Independence Party (UKIP), the right-wing political party that pushed for the United Kingdom to vote to leave the European Union, has rebranded its image. Previously, the party’s logo was a purple Pound symbol, but now, it will use a purple lion’s head. That’s not too noteworthy on its own: The U.K., especially England,…
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BDA LLC, Woodinville, Wash., announced that it has acquired the U.K.’s leading provider of specialist sports merchandise, Sports Merchandise Global (SMG). “Combining forces with the leadership of Jonathan Bailey, and the great team of people at SMG in Manchester and Paris offices, immediately makes BDA the most prominent global agency and provider of co-branded merchandise…
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For the last decade, we’ve been told to make obscure passwords to keep our data safe. NeverM1Nd!, the advice was bad. Researchers have now proven that a password such as “Tr0ub4dor&3” would take only three days to crack. If we used four-word phrases, such as “correct horse battery staple,” it would take 550 years to…
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Zen Magnets, creator of the Buckyballs toys, has been at the center of controversy after the item, which includes small magnets, was recalled. After that, the company found itself in hot water in December for…
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For most of its six-year history, Snapchat has prided itself on helping end-users pull off disappearing acts, and while Shakespeare would have us believe that brevity is the soul of wit, that line of…
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Geiger, Lewiston, Maine, announced that Premiums Plus Incorporated, owned by PPAI Hall of Fame member Margie Price, MAS, has signed an affiliation and service agreement. Due to an unplanned sabbatical, Geiger will be providing support for Price’s customers in order to allow her to focus on the health needs of her family. Price will return…
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Retail trends are a great indicator of what end-users are looking for. Distributors are always looking at popular items in the retail space, and using that information to craft ideas for their clients. While apparel has long been a leader in both retail and promotional products, new information shows that retailers are starting to focus…
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