Building your promotional products business is a journey. How is your journey going? Are you running into unpleasant surprises and unexpected potholes? Great journeys start with a vision. You must know where you are going. This is your dream. So dream big. What do you hope to find, to create, to feel, to experience and accomplish on your journey?…
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S’Well water bottles are all the rage right now. If you find yourself in a gym or yoga studio, chances are you’ve seen some fitness-focused people toting around one of the stylish drinkware items. S’Well is upping its style game in a big way, thanks to a partnership with Swarovski and the Breast Cancer Research…
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Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers and…
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Sweda Company LLC, City of Industry, Calif., announced the addition of Shelley Bednarksi as its new regional sales executive for the Southeast region. “Shelley’s industry experience, enthusiasm and professionalism could not be a better fit for Sweda,” said Ryan Scott, director of outside sales for Sweda Company LLC. “We are excited for Shelley to join…
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Apple has put a lot of stock into its proprietary Lightning port. It’s not only the primary charging port for its iPhone and iPad products, it’s also the new headphone jack. Apple has chosen this proprietary piece of hardware over the arguably faster, and more universal, USB-C technology, and has made it difficult for third-party…
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The time is 1998. The hit Disney film “Mulan” has just been released, and McDonald’s, looking to cash in on the film’s connection to Chinese culture, is releasing a limited edition Szechuan sauce for Chicken McNuggets. It’s almost as awesome as Eddie Murphy voicing a cute little dragon. https://www.youtube.com/watch?v=mGRDCRuPklc As most time-sensitive promos go, the…
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There’s no dancing around the issue anymore: Amazon is the biggest e-commerce powerhouse in the game these days, and its capabilities are increasing almost by the day. It’s been on the cutting edge of automation, delivery services, grocery shopping and countless other categories. Recently, it’s dipped its toes in the apparel market by creating its…
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Proforma’s Owner Advisory Council (OAC), member owners elected each year to represent their geographical regions, recently held its annual planning meeting at the Polyconcept North America (PCNA) headquarters in New Kensington, Pa. Every year, Proforma’s OAC comes together with executive…
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While trends like mustard yellow and plastic trench coats were big hits at Paris Fashion Week, one designer decided to put the focus on the future of textiles. According to Engadget, Stella McCartney teamed up with an incubator called Fashion Tech Labs (FTL) to introduce new tech that breaks the textile pollution cycle. So what…
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For over 100 years, Russell Athletic has been supplying athletic teamwear, but it looks like times are changing. According to AL.com, the company released a statement last week announcing it would cease filling orders through mid-December. In the statement, senior vice president for brand management Scott Greene said the company decided to transition away from…
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