Buy The Shrimp Farm: The Power of Negative Selling

When we first started franchising Proforma in the late 1980s, most people in our industry scoffed at our business model. So, we reached out to people outside our industry to start building our franchise concept. In the late 1980s, there was no internet! So we relied on advertising in business publications and attending “own your…

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Give a Nod to Great Work With Gifts and Incentives

From “a break” and “a second chance” to “the green light” and “the shirt off my back,” we’ll never be short on affirmative expressions concerning giving. There are a few negative ones, too, but let’s accentuate the positive, right? Whether sung or unsung, heroes abound in every walk of life, and one does not need…

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Walmart Officially Enters Promo Space With Walmart Promo Shop

Walmart has officially entered the promotional products space, quietly launching Walmart Promo Shop, where the retail giant has a huge stock of promotional products, including sunglasses, drinkware, bags, writing instruments and more. After doing commercial battle over the years with its e-commerce nemesis, Amazon, with both parties doing things like growing their apparel offerings through acquisitions…

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LAT Apparel Announces SanMar Distribution of Rabbit Skins

LAT Apparel, Ball Ground, Ga., announced a new distribution agreement with SanMar. SanMar has recently added Rabbit Skins to its product portfolio, and will carry 12 infant and toddler styles. “We are excited to welcome SanMar to our family of distributors,” said Mindy Anastos, vice president of marketing and production planning for LAT Apparel. For…

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Pepsi, Bud Light Look to Snapchat for Latest Interactive Packaging Promo

In his famous poem “Alumnus Football,” Grantland Rice declared, “For when the One Great Scorer comes to mark against your name, he writes–not that you won or lost–but how you played the game.” The renowned sportswriter died in 1954, so he never experienced the victory-obsessed mindset that so often characterizes National Football League fans. Those…

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National Parks Reverse Ban on Disposable Water Bottles

While the Houston Zoo recently outlawed selling bottled water, it looks like the National Parks Service is going in a different direction. According to a press release, the federal government announced yesterday that it will repeal its ban on the sale of bottled water. The…

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Want Apparel Decoration Advice? Ask Kanye

It’s not earth-shattering to claim that Kanye West knows what he’s doing when it comes to merchandise. After all, he managed to outsell Pope Francis’ merchandise sales at Madison Square Garden. And, according to UPROXX, the…

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Man Allegedly Buys Sheriff’s Office Polo Shirt, Tries to Free Inmate

History abounds with cases that have kept detectives and law enforcement officials working around the clock to secure justice, with each lead and credible shred of evidence seemingly giving the matters their entire attention. For every high-profile incident, though, there are surely ample occasions where the questionable antics of alleged aggressors and supposed ne’er-do-wells make…

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Inkwell Global Marketing Purchases North American Data Forms

Inkwell Global Marketing, Manalapan, N.J., has completed the purchase of New York City promotional and print firm North American D.F. North American D.F has been operating in Brooklyn and Staten Island, N.Y., since 1993 providing a wide range of promotional and printed products. North American D.F has built a roster of loyal enterprise clients with…

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