Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).
Read MoreExploring 7 Popular Decoration Techniques for Promo Products
ASI Fort Worth 2025: Hone Your Social Selling Skills
Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
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When it comes to hiring and retaining up-and-coming talent, you need to meet them halfway.
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An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life under Michael Reisbaum.
Read MoreHas the Tariff War Brought Highcon to Bankruptcy?
A combination of external and business factors has weakened digital finishing innovator Highcon Systems.
Read MoreConvergence Corner: Understanding Quad’s Big Bet on Promo
Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.
Read MoreSurf Brand Sues Lady Gaga for $100M+ Over ‘Mayhem’ Logo
Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.
Read MoreASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts
ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.
Read MoreASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
Read MoreBranded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
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