The first rule of business is you need to know your target market. These days, your target market mostly consists of baby boomers, Gen Xers, and, of course, millennials. With that in mind, it’s important to understand the backgrounds of each generation, so that you can give your clients exactly what they want. That way,…
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Prime Line, Bridgeport, Conn., sponsored Bridgeport Rescue Mission’s Great Thanksgiving Project, which provided turkeys, bags of Thanksgiving fixings and winter coats to more than 3,000 low income families in need in Fairfield County, Conn. Distribution for the Thanksgiving project took place over…
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An Albany, N.Y., woman wanted to help make sure that foster children in the area received gifts this holiday season. So, Amanda Zara decided to look for ways…
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After a drawn out period of proposals and discussion, the Vegas Golden Knights hockey team presented itself to the world as the newest NHL expansion team, starting next season. And, with a slick new logo and arena, the organization wasted no time rolling out official merchandise. Shortly after the organization hosted its unveiling event, the…
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The right fit goes a long way. Just think about it in terms of something we, in the promotional products industry, are all familiar with: T-shirts. Imagine you’re giving away 100 T-shirts. If all 100 are the same size, how many people are really going to wear them (and wear them again)? People want what…
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4imprint, Oshkosh, Wis., awarded more than 200 one by one grants to charitable organizations during the third quarter of 2016. The expanded one by one charitable program awards two $500 promotional products grants each business day. A variety of organizations use these in-kind gifts to help raise funds, increase awareness, recruit and recognize volunteers, and…
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If your early holiday present to yourself was a genuine, autographed Donald Trump hat, you might want to give it another look. According to ABC News, the president-elect didn’t sign his own autographed items; a computer did. Trump’s campaign utilized the autographed merchandise to raise money…
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Here’s what’s happening this week in the apparel world … The U.S. Department of Labor has accused T.J. Maxx, Ross, Macy’s and Forever 21 of violating wage laws, including overtime laws and minimum wage guidelines, according to Yahoo. These workers do not work in factories overseas, they actually work in…
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Yesterday, a federal judge blocked President Obama’s rule to amend overtime rule regulations, which was set to take effect next Thursday, Dec. 1. U.S. District Judge Amos Mazzant agreed with the 21 states and a group of businesses, including the U.S. Chamber of Commerce, that the rule is unlawful, Reuters reported. The rule would have…
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More than 200 pilots from ABX Air, a subsidiary of Air Transport Services Group that serves Amazon and DHL Worldwide Express, went on strike this morning to protest staffing shortages. ABX Air runs…
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