Spread the Word: Achieving the “Gossip Girl” Look

“Gossip Girl” is more than just a show about entitled young adults. Forget about the gossip and focus on the fashion by incorporating these looks into your wardrobe.

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Fall in Love With the Latest Fashion Trends

Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012. 

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99 Problems: An ineffective promotion shouldn’t be one

Asking solid questions can make the difference between an effective promotion and a flop. Here are some suggestions to help you reach your target audience.

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Your Pop Culture Fashion Wish List

From Tom Baker’s wool scarf to Alex P. Keaton’s sweater vest—what item from a TV or movie character’s wardrobe is on your must-have list?

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I Don’t Want My MTV: When celebrity fashion takes a very wrong turn

The award show red carpet is a playground for celebrities to experiment and push fashion boundaries. Proceed with caution when designing your own wardrobe to avoid being on somebody’s “worst dressed list.” Promotional apparel can allow for fun and flexibility without crossing the line.

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In the Know

Are you looking for a product that sends just the right message for an awareness campaign? Here are some suggestions.

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Wasted Opportunity?

Garbage frontwoman Shirley Manson’s eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?

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