If you’ve been reading my blog posts for awhile you know my mantra is “nothing beats personal contact.” If you’re ready to skyrocket your 4th quarter sales it’s important to get out there in a big way. Contact your most wanted prospects and clients and tell them you have great ideas for increasing their business that you want to share. Consider offering a free end-of-year marketing check-up.
In short, give your most wanted clients and prospects a reason to want to meet with you. Here are three proven strategies to do just that.
1. Provide free tastes. Baskin Robins made this famous with their little pink spoon. You could taste the ice cream flavors before you purchased. Gourmet food gifts are a top seller this time of year. Many of our top suppliers are now offering delicious food items that your clients may be purchasing in the retail market. Why not let them know you can provide these too! Want an easy way to get orders for food gifts? Bring your clients tasting samples. Many of our suppliers offer free tasting sample programs. Let your top prospects and clients know that you have a delicious surprise you’re bringing to the meeting. Supplier Admints offers low-cost tasting samples from their gourmet food line.
2. Be tech savvy. Smart phones, tablets, MP3 players and flash memory are the products we use every day. Let your clients know that not only can you provide many of these products, you can also personalize them with their logo, or provide enhancements to the products such as carrying cases and screen cleaners. Supplier Direct Connections has a cool new holiday card with a paper web key that can be programmed to go to your client’s website and programmed to show the ROI.
3. Be different. Looking for a different idea to suggest this year, or to use as your own holiday gift to your best prospects and clients? Think books. There are thousands of titles to choose from to accommodate just about any type of client. Last year one savvy promotional products distributor sent her best clients a gorgeous, beautifully illustrated Williams Sonoma cookbook at Thanksgiving. Sending a gift around Thanksgiving will make your gift stand out and will make you look like one in a million instead of one of many. Check out supplier The Book Company for more book title ideas.
One more important tip…
When meeting with your prospects and clients emphasize that you want to make this easy for them. You’ll do all the legwork, take care of all of the details and make them look fabulous. These days, ease of purchase goes a long way in securing more business!
Follow any of these strategies and watch your 4th quarter sales soars.
Looking for more ideas to easily increase your 4th quarter promotional products sales? Get a free Skyrocket Your Spring Sales audio download with non-stop ideas to increase your promotional sales, plus supplier discounts and my new special report “10 Big Mistakes Promotional Professionals Make and How to Avoid Them and Double Your Sales” at www.promobizcoach.com.
