I know there are many distributors out there who simply don’t get the whole Facebook thing, how it is useful, how it can help grow your business, etc, etc. Just how useful it can be to your business depends on how much you put it to work for you. Today may be your lucky day in learning what Facebook can do for your small business.
I have a friend in the independent film industry who has successfully amassed hundreds and hundreds of friends. For every new person that she meets, she asks them to “friend her,” and 99% of the time, they do. To me, this list of social obligations seems exhausting, whether they be live or online. For her, she has turned social media into a free marketing tool.
When a venue is showing her film, she sends a simple invitation to 600/700 of her closest friends and when she arrives, a crowd has gathered, tickets have been purchased and popcorn is being eaten. By driving online traffic, she is driving traffic to her business.
Today, on smallbiztrends.com I came across this useful article, 6 Actually-Useful Facebook Apps For SMBs. It discusses a host of great applications, which you can use to create a mass marketing blitz via Facebook. There are apps that create polls, which could focus on new promotional products, favorite promos or any variation you can think of. Polls can be a great way to get in touch with what your clients like and are looking for.
Another great app presented is the Promotions for Fan Pages application, which enables you to create coupons, branded contests, giveaways and much more. This article is chock full of cool apps you can put to work for you and your business. So, if you have been asking yourself, “What the heck can Facebook do for me?” give this article a read.