Here’s some news that will surely keep bloggers up at night:
Tampa, Florida-based Joffrey’s Coffee & Tea Company announced it is launching a new blend, Coffee 2.0, as the perfect complement to the java-fueled techie. The blend is inspired by the more than 1,500 bloggers who participated in a recent java beta test coordinated by Joffrey’s Coffee & Tea Company, where they sampled its Jamaican Me Crazy flavored coffee.
Bloggers participating in the java beta test sampling program also filled out a survey about their coffee preferences. Survey results showed 93 percent of bloggers prefer regular coffee, while a mere seven percent prefer decaf. And, not surprisingly, it was revealed that 35 percent of the blogosphere drinks two to four cups of coffee per day, and 20 percent have more than four cups per day.
Additionally, an open-ended question asked bloggers: “If you could make a new flavor of coffee, what would it be?” The most popular answers were some incantation of a highly caffeinated, extra strong, bold blend of coffee, which inspired Joffrey’s Coffee & Tea Company to create its new Coffee 2.0 coffee.
For more information, visit www.joffreys.com or call (800) 458-5282.
