When your client is manufacturing, packaging, and distributing any type of product, mistakes can be costly and disruptive. Whether it’s a misprint or a price change, the ability to respond quickly and efficiently is critical to staying competitive. This is where high-opacity cover-up labels shine, potentially saving your customers from the hefty price of reprints.
Let’s look at five ways cover-up labels can save the day:
1. Packaging Misprints
After your customer has spent months designing the packaging for a new product, the last thing they want is to discover a misprint. Instead reprinting, however, they can often apply high-opacity cover-up labels right over the mistake. It’s a fraction of the cost, and in many cases, the end customer will never know.
2. Price Corrections
What happens when the cost of raw materials, distribution, or other expense means that the pricing on the product must change at the last minute? Cover-up labels allow your customers to adjust pricing even after the package has been printed.
3. Promotional Changes
Your customer reviews the year-end data and discovers that the product they thought would be incredibly successful turns out to be a dud. Instead of trashing all of the existing inventory, they could apply a promotional sticker (“Buy One Get One FREE!”) instead. By using a cover-up label, they can add a discount to move product off the shelves.
4. Proofing Oversights
In proofing, minor oversights can lead to big costs. For example, what happens when a clothing brand accidentally prints “100% rotten” instead of “100% cotton”? That could create a lot of unwanted negative buzz! Cover-up labels allow your customers to swiftly correct these oversights without the usual delays and costs associated with reprints.
5. Adapting to Regulatory Changes
Regulatory requirements often change, creating packaging havoc when things change after the packaging has been printed. Cover-up labels provide an efficient, cost-effective way to address regulatory changes quickly.
For print distributors seeking to enhance their service offerings, high-opacity cover-up labels are a great tool to have in your belt. With high-opacity labels, your customers can cover up what they need while maintaining their timelines and their budgets.
Bob Saunders is VP Sales of Wise, Alpharetta, GA. Wise manufacturers industrial/prime labels and tags, traditional forms, and digitally printed products and services for resale only. For more information, visit www.wbf.com or email Bob at [email protected].
