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Paul Kiewiet
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When all things are equal, you better change the equation. You gotta have a competitive advantage. You need to stand out. You need to know exactly what your clients want. And then you need to deliver it.
Here’s the deal. If you are just selling stuff, you’re offering the same stuff, from the same suppliers, to the same buyers, in the same way as everybody else. You have got to change that scenario.
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