If you’re a print reseller serving K-12 schools, colleges or universities, you’re probably already selling yearbooks, graduation programs and athletic schedules. But there’s another product your education customers are buying that you might not be selling: promotional stickers.
Before you say, “Selling stickers isn’t really for me,” consider this: Stickers (we can also refer to them as “promotional labels”) are big business. College bookstores sell thousands of university spirit stickers every semester. Those stickers end up on laptops, water bottles and car bumpers, generating brand impressions for years. Unlike products that get used and thrown away, stickers create ongoing visibility and recurring revenue.
Especially if you are already selling into the education market, selling spirit stickers is a natural fit.
Why Sell Promotional Stickers?
Labels offer recurring revenue, and stickers are just another type of label. Yet many resellers overlook stickers, which are high-value promotional items for this key customer base.
But it’s not just colleges and universities. You see them used by a wide variety of brands, as well. These include outdoor brands, breweries, political campaigns, charity runs and retail packaging inserts to name a few. A single sticker can generate thousands of brand impressions over years.
There are also tremendous cross-sell opportunities. These same customers also need prime and operational labels, product labels, shipping labels, asset tags, barcodes and equipment identification. The opportunities are vast.
This is ROI most marketing channels can’t touch.
The Education Market Opportunity
If you’re already serving schools or universities, promotional stickers are a natural add-on:
- College bookstores: Logo stickers, mascot designs, team pride
- Admissions offices: Recruitment materials, accepted student kits
- Alumni relations: Homecoming giveaways, reunion events
- Athletics departments: Fan giveaways, game day promotions
- Student organizations: Greek life, clubs, campaigns
- Development offices: Donor appreciation, fundraising
The beauty? Built-in recurring demand. Schools order stickers for orientation every fall, homecoming every year, athletic seasons and special events. Once you’re established, the orders keep coming.
Getting Started
Intrigued? You can get started by looking at your existing base: Who’s buying promotional products? Who serves education? Who needs compliance or shipping labels? The answers might reveal opportunities you’ve been missing.
Your customers need operational labels to function and promotional labels to grow. Don’t miss the opportunity!
Bob Saunders is VP Sales of Wise, Alpharetta, GA. Wise manufacturers industrial/prime labels and tags, traditional forms and digitally printed products and services for resale only. To learn more about prescription pads, visit our prescription pads FAQ or email Bob at [email protected].
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