The Insanity of Vanity

We’ve all heard the definition of insanity: Repeating the same thing over and over again and expecting different results.

May I ask if this describes your typical day? Repeating the same thing over and over again and getting the same results?

I have had the opportunity to speak with thousands of distributors and reps in the industry. Most times when trying to start a conversation with them I hear, “I’ve been in this industry for many years … blah, blah, blah.” Their pride (and tyranny of the urgent) keeps them from listening for even a few minutes.

I have learned that most folks who say, “I’ve been in the industry for many years … blah, blah, blah” have really been in the industry for only one year and have repeated that year many times. That’s the definition of insanity. Typically, such folks have lower levels of success.

The most successful people I know always have a few minutes to listen. To learn. To see if there’s something of value in a potential conversation. It only takes a few minutes to discover whether there is value in continuing a conversation or not.

If you really want different results in your business, you need different ideas and strategies to get the results you are seeking.

Every day you are receiving calls and emails from suppliers and service providers. If you really want different results in your business, let me encourage you to take a few minutes a day to be open to their communications. These folks just might have the different ideas and strategies you need to change your results.

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One Thought to “The Insanity of Vanity”

  1. Sams_mom

    Great point! Trying something new could make a huge difference in one’s bottom line. I worked for a fund raising company for 25 years and when frozen cookie dough in tubs first came out the idea of selling it was a bit daunting. Would just sending out a flier yield any results? How would you get samples to them without breaking the bank? The cost to UPS a tub of cookie dough and the cost of the product were a drop in the bucket compared to the feedback when people actually baked the products and tried them for themselves. Not only did our sales surge but the schools that took our advice and baked the cookies to share at a PTO/PTA meeting saw their sales go through the roof. To this day I totally believe in sending samples and listening to others on their ideas for marketing a product.

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