Over the last several months, I presented my take on the many changes that have rocked our world. A perfect storm of events have shifted how business gets done or doesn’t. As many of us have sat back and waited for a return to normal, the enormity of reality has hit us. This is the new normal.
If we want to be relevant in the digital age, we need to learn new skills, we need to learn the new rules of marketing. It’s not that hard. It’s about being real and about building relationships and having conversations.
The New Rules of Marketing
Part 1: Instant, Public, Permanent
Part 2: Change? Or Transformation?
Part 3: Who’s That in the Buyer’s Chair? 4 Generations in the Workplace
Part 4: Selling to Millennials – The Rise of Y!
Part 5: Social Media – Old Tools in New Packaging
Part 6: Your New Rolodex
Part 7: The Third Largest Country in the World!
Part 8: The Telegraph for Our Times
Part 9: Everyone is a TV Producer. Everyone Has Their Own Channel.
Part 10: Why Blog?
Part 11: It’s All About Creating Opportunity
Part 12: New Skills to Apply the New Rules
Part 13: The Most Important Two Rules!
Part 14: Values Have Changed—These Are Important!
Paul will be presenting “The New Rules of Marketing: How to Be Relevant in the Digital Age” at the PPAI Expo in Las Vegas on Tuesday, January 3 at 2:30 pm. For more information visit: http://expo.ppai.org/Sessions/SessionDetails.aspx?id=1088
