A Challenge For The Ages

Greetings loyal readers,

I have a challenge to issue. I have thought of three instances where a person or company is in desperate need of advertising, yet using promotional products to help them would be extremely difficult. Your challenge is twofold: think of an actual working promotion, or come up with a funnier disastrous instance than I have suggested here.

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See You In Chicago

With near 100 degree heat here in Philadelphia, it’s safe to say a short trip to the Windy City will be a nice break. As an editor, I always look forward to checking out what new products are out there as well as seeing some familiar faces. Hopefully I will get a chance to talk to many of you about some of the new and exciting things happening with PromoMarketing.com and get your feedback on what you need from us to run your business better. See you all there.
Other Industry News:
Top Brands Adds Lufkin Tape Measures
Oshkosh, Wisconsin-based Top Brands Inc. announced

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Sex vs. Environment

What is the world coming to? Have we finally reached the point where sex doesn’t sell (or at least doesn’t sell as well as it used to)?
On the one hand, there’s a history of product lines that have found success by partaking in what some might call morally-questionable advertising. Using campaigns based on little more than young women in little more than underwear (where did the actually clothes being advertised go). Not caring in the end if their ads are disparaged a bit on modest blogs such as my own because in reality the mere mention probably drives people (men)

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