Attention Archives - Print & Promo Marketing

A Cycle Of Engagement

June 10, 2015May 8, 2024 Rick Greene

In 2015, the journey of the promotional products professional in shifting prospects to clients is more challenging than ever. With the Internet, email, texts and blog postings added to phone calls, direct mail, meetings and cold calls all constantly interrupting the day, there is so much noise out there to overcome!

Create an Experience

September 15, 2014May 8, 2024 Rebecca Kollmann

There are times when we do everything we can to reach our goal as quickly and as effortlessly as possible.

If You See Something, Say Something: Even With Promo Products

September 5, 2014May 8, 2024 Jeff Jacobs

It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public buildings and schools. Law enforcement and security teams urge people to pay attention, help out and report suspicious activity. If You See Something, Say Something—It’s a phrase that’s intended to alert and protect.

One Way to Get More Out of Your Life

June 3, 2014May 8, 2024 Dale Denham

At home. At work. In the car. In bed. In the bathroom. Put it down.

Going Guerrilla: Some Do’s and Don’ts of Guerrilla Marketing

March 14, 2014May 8, 2024 Jason Robbins

I love spotting great guerrilla marketing campaigns. They’re surprising, entertaining and often shockingly bold. That’s what makes them work. There’s nothing bland about them. Like a 7-foot-tall basketball player at a cocktail party, guerrilla marketing stands out.

What If Our Clients Were Like Our Dogs?

March 6, 2014May 8, 2024 Jeff Solomon, MAS

I confess that I am a dog lover. I have three dogs, Barlow, Spud and Kobe, each with their own odd personality. Barlow, black lab rescue, plays a role in one of my favorite videos, The Most Expensive Product Review Ever. Spud, a long-haired miniature dachshund, loves to participate in video product reviews. In this video, To Groom or Not Groom, I ask for your input on the FreePromoTips Facebook page. Is it time for Spud to be groomed, or does his scraggly, working-class look work for him?

Magnets: When Opposites Don’t Attract

November 1, 2013May 8, 2024 Jeff Jacobs

This is a story of polar opposites—positive and negative, and when it comes to promotional magnet products, they don’t attract much more than negative attention.

A Blog of a Different Color

May 13, 2013May 8, 2024 Rebecca Kollmann

When we communicate with others—through a presentation, through graphics or through text in an article—the use of color can truly add to our message. If not used properly, color can take away from what we’re trying to emphasize.