Father’s Day is less than three weeks away. Stuck on ideas for the guy who has everything? Here are 3 great promotional products.
Read MoreTag: Bag
You Are What You Say: The Strength of Good Writing in Sales
Selling on price is good. Selling on personality is better. Here are examples of companies that sell by writing well.
Read MoreWho is Crazier… Our Clients… Or Us?
Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
Read MoreWould You Risk a $10,000 Order to Raise Product Safety Questions?
You get a call one morning from a marketing manager referred to you by one of your customers. She desperately needs 7,500 tote bags for an event the following week and wants to know if you can deliver.
Read More“Good morning. I’m calling from the Consumer Product Safety Commission.”
It isn’t hard to imagine how the call would go.
Read MoreArticle Preview: Grocery Totes
A short preview of my upcoming article on Grocery Totes.
Read MoreThe War Against September
In-depth teasers from our Sept. content block.
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