When I worked in the corporate world, I worked for a Fortune Global 500 company. When it came to sourcing brand merchandise, protecting the corporate image by mitigating damage from an unsafe promotional product was the only way to do business. At the time, at least in my mind, safety was pretty much a black or white issue. It was either safe, or it wasn’t. Since then, I’ve come to understand that product safety is more like a thermometer.
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What does this week’s settlement between the Consumer Product Safety Commission and the founder of Buckyballs mean for your business? What does it mean for the industry overall? And most importantly, what does it have to do with YoYos?
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I’ve covered many topics through the years and this one is perhaps the most frightening. It threatens our livelihoods and puts a bright spotlight on the Consumer Products Safety Improvement Act (CPSIA). Increasing awareness for product safety and CPSIA regulations is a good thing. Our industry needs to better understand what it takes to be in compliance with these regulations, but this story is outright scary.
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