In a recent commentary, “How Does Amazon’s Business Model Affect Us?” I alluded to how online efficiency will change how products are being purchased, even promotional products.
Read MoreI’m Promoting a Competitor … Why Should That Matter to You?
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How Does Amazon’s Business Model Affect Ours?
Our evolving industry business model continues to be a hot topic. Recently I started wondering how an online purchasing mentality, I’ll call the Amazon click-to-buy world, affects our industry. It begs the question, are we (aka distributors) really needed? It’s getting easier and easier for end-users to buy online or direct from suppliers.
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