Risky Business

I often get asked which product categories are at the highest risk for causing harm to people and damage to an end-user’s brand. My regular answer applies a reasonable amount of common sense.

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Trademark Infringement: 8 Ways to Protect Your Business

Following yesterday’s news about a major trademark infringement lawsuit with the Obama campaign, here are eight tips to help ensure you don’t end up in hot water.

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5 Tips on Selling to Small Businesses (from Someone that Runs One)

Learn how to sell better to small businesses, plus get pointers on holiday self-promotion and designing a better web store.

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Are You Meaningfully Different?

Today there are more brands, more products and more choices. But, in reality, it’s just more of the same.

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Honesty… a Timeless Value

Having a value system that is based on honesty and doing what you say, to me just isn’t that hard. Lately, a few situations have come up in business that got me thinking about these things and the values I hold with high regard.

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Where Were You on That Fateful Day?

America was changed forever on September 11, 2001. As we reflect on the 10-year anniversary of this tragedy, I wanted to share something we have presented to the FreePromoTips audience for the last few years. I find this story shared by past PPAI Chairman, Paul Kiewiet, MAS to be quite inspirational.

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