What’s your reputation? How can you fix or improve it fast? About 30 years ago, Proforma had a reputation problem. We had been in business for 10 years, and the distributorship was growing fast along with our new franchise business model. Actually, our growth was a little too fast for our capital structure, resulting in…
Read MoreTag: Coffee
Let’s Drink to Success
Perhaps this title grabbed your attention? Business is done through building relationships that we build through personal connections. These connections happen when being involved in our community and in our industry. They are created by being engaged with others. Relationships can be built while drinking the beverage of your choice.
Read MoreThe Worst Part of Waking Up
If you’re a caffeine addict, there is nothing joyous about getting out of your cushy bed to cope with the first few minutes of the day prior to your first sip of coffee. What’s even worse is going into the office to find an empty pot of coffee, because the person before you didn’t take 14 seconds to start a fresh one.
Read MoreA Trend is Born
Kim Kardashian isn’t feeling Pantone’s top color of spring 2014, Dazzling Blue, when it comes to her daughter. But no “baby pink” allowed. Here are some alternatives.
Read MoreProspecting
Prospecting is the lifeblood of your business and it needs to be tackled with enthusiasm, both when it’s working and when it is not working.
Read MoreThe Rise and Fall of My Favorite Mug and the Spiders from Mars
This is the story of my favorite coffee mug. What’s yours?
Read MoreEarth Day + Promotional Products = Free Coffee
This year, I’m celebrating Earth Day by getting wired.
Read MoreNow That’s Good Coffee! Will Starbucks Profits Predict Economic Recovery?
Do you remember a few months back when I wrote about the Starbucks Index? The basic gist was this: “In his February 19, 2009 editorial entitled ‘Starbucks becomes a harbinger of the economy.”
Read MoreNew York City in 10 Ounces
Yesterday, April 29, the New York Times reported that Leslie Buck, designer of the famous Anthora paper coffee cup, pictured top-right, passed away. The whole article can be read here, and I recommend giving it a look. It’s a pretty interesting read, covering not only Buck’s fascinating life, but also how a design that is just perfect for its market can take off and develop a life of its own.
Read MoreYou Gotta Talk the Talk
The editors of Promo Marketing often conduct roundtable discussions on life’s little inanities. These whimsical side conversations typically occur when the coffee’s been flowing like wine, or when the 3 p.m. slump hits and we’re all waiting for our second (or third) wind to kick in.
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