Sports can lead to huge marketing opportunities for apparel companies. Unfortunately, Under Armour won’t be taking home the gold at the Olympic Games in Sochi.
Read MoreThe Art of Design: Under Armour Suits and the Sochi Games
Tag: Companies
Want More Referrals? Try This…
Referrals are the best way to increase your sales. Even though you’re most likely already getting some referrals now, the big question is: how can you get more?
Read More“Getting It Right” Revisited
Earlier this year, I wrote about “Getting It Right,” and with companies getting caught up in a “fourth-quarter frenzy” it’s time to revisit that idea.
Read MoreComic Con 2013: The Promos
Wondering what the world’s biggest entertainment companies are giving away to please their most hardcore fans? Click through to see!
Read More3 Things I Learned In Vegas
Jetlag beaten and back on East Coast time, its time to talk about what I learned from this year’s PPAI Expo.
Read MoreWhen a Picture Says a Thousand Words: Bangladesh
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
Read MoreCounterpoint: Why you SHOULDN’T be on Instagram
Last week, production editor/fashion writer Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.
Read MoreThe Last Days of Trade Shows
Leaving Chicago after last week’s show, I couldn’t help but think about the least well-kept secret in the industry: the last day of any trade show is dead.
Read MoreCollaboration Always Delivers The Best Solution
The message is clear: Fortune 1000 companies are fully aware of the need to protect their brands, and as such, they expect their distributor partners to deliver safe and compliant products.
Read MoreAmerican Manufacturing: Is it Really Coming Back?
How and why U.S.-made products might be coming back for good.
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