Whether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client’s good name.
Read MoreTag: Compliance
When a Picture Says a Thousand Words: Bangladesh
It takes a single negative image to undo even the most successful campaigns in the eyes of your customers—and many of them will never forget what they’ve seen in the news. Headlines from Bangladesh and Pakistan underscore the need for social accountability audits.
Read MoreChanging Horizons: FTC’s Updated Green Guides Alter The Eco Marketing Landscape
Whether you want to believe it or not, the weather impacts the ability for business to get done. One look at Facebook during Hurricane Sandy illustrated just how disruptive the storm was to industry firms.
Read MoreReputation Matters, Especially During a Recall
Reputation. Whether you realize it or not, your reputation is built with every product manufactured, sales presentation given, telephone call answered, advertisement placed and article posted on social media. Everything you do―and, conversely, everything you don’t do―shapes your reputation and ultimately your brand equity. And there’s rarely a more important time to have a stellar brand reputation than in the event of a product recall.
Read MoreProduct Recall: A Nightmare On Your Street
Jason Vorhees. Freddy Krueger. Michael Myers. Three classic horror movie villains that can send shivers down the spine with the mere mention of their names. But nothing strikes fear in the heart of product managers everywhere more than one thing: Recall.
Read MoreThe Five Stages Of Compliance Grief
Interesting parallels between The Five Stages of Grief and the path our industry has taken when approaching the topic of product safety and compliance.
Read MoreCollaboration Always Delivers The Best Solution
The message is clear: Fortune 1000 companies are fully aware of the need to protect their brands, and as such, they expect their distributor partners to deliver safe and compliant products.
Read MoreThe Genie Is Out Of The Bottle
Is product safety and compliance a trend? Or is it here to stay? The answer depends on whom you ask.
Read MoreUpdated Toy Safety Standard Takes Effect June 12. New Tests Required!
If you import children’s toys, or if you’re a promotional products supplier with children’s toys in your line, effective tomorrow you’ll need to comply with an update to the mandatory Federal Toy Safety Standard.
Read MoreWhy You Should Be Qualifying Your Suppliers
When selecting a supplier for an order, there are many factors that should go into your decision. If you stop at who gives the biggest rebate or has the shiniest new products, you are taking on more risk than you might imagine.
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