Right now, your clients are undergoing major changes that are affecting their needs for promotional products. With events out of the equation, employees working from home and staff reductions, companies are using promotional products very differently. Understanding these changes will help you provide the right solutions for your clients…
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What are you going to do in 2016 that is going to make you even more relevant in 2017? What are you going to do to create the customer experience needed to ensure that you can compete and flourish long term? Are you going to curse the online challengers who are driving you crazy? Or,…
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Some of you may recall the classic characters Goofus and Gallant from Highlights Magazine for Children. As you might guess, Goofus did things wrong … and Gallant, as the name implies, was gallant and did things right.
Many promotional products professionals are really getting beat up on price and see the industry’s products becoming commodities. Many people tell me that their customers are demanding them to match or beat impossibly low prices. What is happening out there?
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I, like you, am tired of getting surveyed after every purchase, trip and transaction that I make. So when Geiger decided to add a survey to our customer experience, I was cautious about the overall value, especially given how much work it would take to implement the survey in a meaningful way.
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Not too long ago, I read a book based on a recommendation of a good friend called The Experience Economy. This book is NOT about technology, it’s about experience. So even if you hate technology, this post is relevant to you.
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At the risk of offending a few people, I’m going to touch on a very personal topic, but it’s a topic that many are interested in: Which brand of mobile device platform is better, Apple iOS or Google’s Android?
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