You can’t lose something you never had. Businesses spend $200 billion per year on what you are selling. You live within an hour drive of $250 million to $2 billion in business. That is a lot of money to be had, and there is no reason why you can’t have more of it. So what’s stopping you from going out and getting it?
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You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
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After noticing a discrepancy in my credit card batch total, I called my credit card merchant and was informed that one of my customers who had placed a $500 order for mugs disputed the credit card charge! Distributors, has this ever happened to you?
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The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
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Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
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One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
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If we’re paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. Here are 3 ways to give customers the whole package.
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Here’s the deal: Problem solvers always make money! No matter what the industry. No matter what the economy is doing. No matter what. If you can get out of the product-selling business and into the problem-solving business, you will always be in demand and you will always be able to make money. Here are five problems that you can solve.
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Not too long ago, I read a book based on a recommendation of a good friend called The Experience Economy. This book is NOT about technology, it’s about experience. So even if you hate technology, this post is relevant to you.
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You’re not still asking why or whether you need to have a social media presence, are you? You need a social media presence because that’s where your new customers are and it’s how they will find you, trust you and try you.
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